Modules

In the first year, students will study a broad range of modules from across Media and Communications. This combines practical modules with theory to provide a solid grounding before concentrating more deeply on a chosen focus and specialist electives in the second and third years Core modules include:

• Digital Content Creation

• Understanding Media and Communications

• Researching Media and Communications

• Working with words

• Creativity and Social Justice

• Media and Communication Audiences

• Introduction to Marketing

• Media Economics and Regulation

• Media Distribution

• Consumer Culture and Advertising

• Digital Platforms and Media Industries

• Media, Theory and Society

• Working and Managing in the Creative Industries.

• Writing for Screen Media

• Podcasting

• Digital Storytelling

• Public Relations

• Strategic and Marketing Communication

• Micro-placements

• Final–year Project

• Freelancing and Entrepreneurship in Creative Industries

• Stardom and Influencer Culture

• Creative Advertising

• Social Media Marketing

• Analytics and User Experience

• Political Communication

• Media Law

• Micro-placement

Assessment method

The programme assesses your knowledge of key concepts and creative practice via a mix of coursework assignments (creative portfolios including films and adverts, blogs and podcasts, critical/reflective essays, academic essays, presentations, industry reports, marketing plans and other projects) and individual and group assignments (including projects and presentations). In media production and other creative projects, you will develop your skills in providing and receiving peer review. Individual and group project reports and presentations will assess both creative and professional content and your presentation skills.