Our BSc (Hons) Psychology and Marketing degree is designed to equip you with a comprehensive understanding of psychology and marketing and the practical skills necessary to excel professionally. The programme is an ideal combination of complementary disciplines. Psychology will provide you with an understanding of the foundations of human behaviour and insights into methods of changing behaviour. This understanding can then be applied in a Marketing context, providing insights into the consumer mind, from branding to buyer behaviour, resulting in more successful marketing plans. Likewise, studying Marketing will enable you to understand psychological knowledge and theories in the context of a real-world setting. Our degree is dual accredited by the British Psychological Society (BPS) and accredited by the Chartered Institute of Marketing (CIM). In this course, you will have the opportunity to complete a career-enhancing placement in the UK or internationally and be taught by leading experts from a range of specialist psychological and marketing fields. Psychology specialist facilities: • An observation suite (with audio-visual recording). • Equipment and tools for psychophysiological measurement, such as eye tracking and motion-capture. • Experiment labs for cognitive experiments. • Larger labs for focus groups and audience-based experiments. Key course benefits:

Professional accreditation: This course is accredited by the British Psychological Society (BPS) and the Chartered Institute of Marketing (CIM).

Triple Gold for Teaching: We’re rated Gold across all categories in the Teaching Excellence Framework (TEF, 2023).

Excellent student experience: 92.9% of our students felt positive about academic support provided on their course (National Student Survey, 2024).

Excellent prospects: Ranked 7th in the UK for Graduate Prospects in Psychology (Complete University Guide, 2025).

Future career: Our graduates have secured work in top organisations such as the BBC, HSBC, Jaguar Land Rover, PwC, local government, the NHS, and more.

We no longer offer a Foundation Programme. If you select Year 0 on your application form, this will be amended to Year 1 at the admissions review stage. Your UCAS Application: Explain any gaps in your education, list full qualification names, provide an academic reference, and include predicted grades (even if sitting privately). More tips: https://shorturl.at/cNR2e

Modules

For a full list of modules and course objectives, visit the course page on Aston University's website: https://www.aston.ac.uk/study/courses/psychology-and-marketing-bsc/

Assessment method

Our BSc (Hons) Psychology and Marketing curriculum utilises a range of different assessment types and the assessment strategy reflects the national educational requirements in the Framework for Qualifications of Higher Education. You will be assessed throughout the course. A wide range of assessments linked to learning outcomes are used, including: • class tests/end of year examinations (unseen essay, short answer or multiple-choice questions) • essays • research reports (group and individual) • presentations (group and individual) • statistics assignments

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

British Psychological Society

How to apply

14Jan

This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Application codes

Course code:: C8N5

Institution code:: A80

Campus name:: Main Site

Campus code:: -

Points of entry

The following entry points are available for this course:

Year 1

International applicants

Please visit our helpful webpage for International Applicants: https://www.aston.ac.uk/international

Entry requirements

Qualification requirements

UCAS Tariff - Not accepted

A level - BBB - BCC

BBB in any three A Levels. BBC in any three A Levels plus grade B in either Core Maths or Extended Project Qualification (EPQ). BCC in any three A Levels. Contextual offers are made as part of Aston University's Aston Ready Scheme. Please see the criteria and further details at https://www.aston.ac.uk/undergraduate/contextual-offer-aston-ready. RESITS: We welcome applications from students who have retaken exams to improve their grades. Only the highest grades achieved will be considered and resit applications are treated the same as all others. PREDICTIONS AND ACHIEVED GRADES: At Aston University, we are committed to an inclusive admissions process, ensuring every applicant has the best possible opportunity. While our listed grades are the official entry requirements, we understand that predicted grades are estimates. We typically offer candidates predicted to achieve CCC or higher, provided they meet the subject-specific requirements. This approach gives applicants the opportunity to improve upon their predicted grades. However, the offer made will contain the listed grade requirements. We also consider applications from students who have already achieved at least CCC in their A-Levels. These applications are reviewed on a case-by-case basis, considering the strength of the application, a strong academic reference and any explanations for gaps in academic history.

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - DDD - DDM

Access to HE Diploma - D: 15 credits M: 30 credits P: 0 credits

Scottish Higher - ABBBB

Pearson BTEC Level 3 National Diploma (first teaching from September 2016) - DD

Pearson BTEC Level 3 National Foundation Diploma (first teaching from September 2016) - D

Pearson BTEC Level 3 National Extended Certificate (first teaching from September 2016) - D

Pearson BTEC 90-Credit Diploma (QCF) - DD

Scottish Advanced Higher - BBC

International Baccalaureate Diploma Programme - 31 - 28 points

STANDARD: 31 points overall and must include grades 5, 5, 5 in three Higher Level subjects. You must also have Standard Level grade 5 in both Mathematics and English Language. OR CONTEXTUAL: 28 points overall and must include grades 5, 4, 4 in three Higher Level subjects. You must also have Standard Level grade 5 in both Maths and English Language. Contextual offers are made as part of Aston University's Aston Ready Scheme. Please see the criteria and further details at https://www.aston.ac.uk/undergraduate/contextual-offer-aston-ready.

Welsh Baccalaureate - Advanced Skills Challenge Certificate (last awarded Summer 2024)

Leaving Certificate - Higher Level (Ireland) (first awarded in 2017) - H3, H3, H3, H3, H4

GCSE/National 4/National 5

T Level - D

Offer Holder Days Once you have received an offer, you will be invited to an Offer Holder Days to discover more about the course and Aston University.

Please click the following link to find out more about qualification requirements for this course

https://www.aston.ac.uk/study/courses/psychology-and-marketing-bsc/

Student Outcomes

Operated by the Office for Students

Employment after 15 months (Most common jobs)

Go onto work and study

The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

England	£9535	Year 1
Northern Ireland	£9535	Year 1
Scotland	£9535	Year 1
Wales	£9535	Year 1
International	£21500	Year 1

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

UK students (Home Undergraduate): The annual tuition fee for the programme commencing in academic year 2025/26 will be £9,535 (subject to the passing of legislation implementing the Government’s policy to increase the maximum tuition fee from £9,250, payable by Home Undergraduate students on full-time courses). The fee for the placement year is £1,250. International students (Overseas Undergraduate): The annual tuition fee for the programme commencing in academic year 2025/26 will be £21,500. The fee for the placement year is £2,500. All students: The duration of your programme is set out above and you will be responsible for the payment of an annual tuition fee in each of these years. The University reserves the right to increase tuition fees annually in accordance with its Terms and Conditions (aston.ac.uk/sites/default/files/2024-12/Terms_and_Conditions_of_Enrolment_2025-6.pdf) and subject at all times to the maximum tuition fee caps set by Government from time to time. This means that your total tuition fee may be higher than stated above, but your total tuition fee will never increase by more than 6% year on year. An increase in fees will allow the University to cover the increased costs of delivering the course and ensure it is able to maintain high standards of education and facilities.

Sponsorship information

Please visit our helpful webpage for applicants: https://www.aston.ac.uk/undergraduate/your-application/funding

Provider information

Visit our website

Our COVID-19 information

Aston University, Birmingham
Aston Triangle
Birmingham
B4 7ET

Course contact details

Visit our course page

Undergraduate Admissions

[email protected]

0121 204 3030

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Location	Qualification	Study mode	Duration	Start date	Apply
Main Site	BSc (Hons) - Bachelor of Science (with Honours)	Sandwich	4 years	14 September 2026	Available to Apply	Course option 97b7f343-bfe7-488f-a9bc-472a86468f01

Psychology and Marketing at Aston University, Birmingham - UCAS

Degree level: Undergraduate

Psychology and Marketing

Course options

Open days

Course summary