Course summary

Equip yourself with the skills and knowledge to thrive in the digital marketing arena. The Lancaster University MSc in Digital and Social Media Marketing is more than just a degree; it’s a gateway to limitless opportunities. Whether you aspire to work for a leading brand, start your own business, or become a digital marketing consultant, our programme will empower you to achieve your ambitions. Employers need digital and social media marketing managers who can navigate the complexities of business and show global awareness while also acting in a sustainable and ethical manner. Our MSc in Digital and Social Media Marketing will equip you with these key skills and the critical mindset to flourish in your chosen career. From SEO and content marketing to digital and influence partnerships, you’ll gain the skills needed to excel in the industry. You will learn from seasoned professionals and leading academics who will bring real world experience and insights from their own research to the classroom. Our faculty are dedicated to your success and provide personalised guidance to help you reach your goals. You will benefit from joining an academic department with a strong research agenda and teaching that embraces current thinking from their own research into the field of digital and social media marketing. In the final part of the degree you will have the opportunity to work on a project brief provided by a real-world client. Top performing students will also get the opportunity to present their findings to the client directly. Students will also be required to build a digital portfolio of work suitable for sharing with an employer. You will be joining a diverse community of likeminded individuals from around the world. Our programme fosters a collaborative environment where you can share ideas and form lasting connections with peers and industry leaders.