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Course summary

Understand sport branding, campaigns and event promotion. You’ll learn to connect with audiences using modern marketing tools. Promoting and marketing sport is a growing industry. You’ll develop as a dynamic sport marketer to prepare for an exciting career in this vibrant field. As part of your course, you’ll:

  • Gain insight into specific aspects of sport marketing in a changing global environment
  • Discover how sport marketing contributes to the success of sports performers, teams, organisations, events and related industries
  • Learn how to connect and interact with various audiences through broadcasting, branding, print and digital campaigns
  • Analyse consumer behaviour
  • Develop an understanding of media technologies and how they can be used to communicate with a target market
  • Build skills in gaining sponsorship, writing press releases, event management, business planning, and setting up a small business
Find out more Along with developing your broadcasting, sponsorship and media liaison skills, you’ll gain knowledge of bespoke sports marketing initiatives and the crucial role they play in driving sport forward. Staff expertise Our staff are at the leading edge in their field. Many have worked in senior positions in sports marketing industries and will enrich your studies with their high level of expertise and experience. Industry links Our excellent links with industry can provide high-quality work placement opportunities with organisations such as Leeds United FC, Leeds Rhinos and Yorkshire Carnegie. Our students have undertaken work experience with high-profile organisations such as IMG, Sky Sports and sports marketing agencies. Volunteering opportunities We offer volunteering opportunities on a national and international scale. Our students have volunteered at the Commonwealth Games, the Olympics and the Paralympics. Additional Qualifications You could top up your experience with professionally recognised National Governing Body UK Coaching Certificates (UKCC), which are available to take at levels 1 and 2 at Leeds Beckett. Why study Sport Marketing at Leeds Beckett University...
  • 93% of students on BA (Hons) were positive about the way teaching staff explain things (National Student Survey, 2023)
  • Work placement opportunities with organisations such as Leeds United FC, Leeds Rhinos and Leeds Carnegie
  • Sandwich year – a year of paid employment in industry
  • Teaching staff at the leading edge in their field
  • Top up your learning with professionally recognised National Governing Body UK Coaching Certificates

Modules

Year 1 Core Modules:

  • Contemporary Issues in Sport Management
  • Personal, Professional and Academic Development (PPAD) in Sport Marketing
  • Introduction to Sport Marketing
  • Technology & Innovation in Sport
  • The Sport Consumer
  • Sport Media & Communications
Year 2 Core Modules:
  • Professional Development in Sport Marketing
  • Sport Broadcasting
  • Integrated Marketing Communications
  • Research in Practice for Sport Marketing
  • Sport Sponsorship
In addition, choose from a list of Year 2 option modules. Please check our website for a full and up-to-date list. Year 3 Core Modules:
  • Sport Branding
  • Marketing Analytics & Consumer Insight
  • Final Year Project in Sport Marketing
  • Strategic Marketing in Practice
In addition, choose from a list of Year 3 option modules. Please check our website for a full and up-to-date list.


How to apply

Application codes

Please select a course option – you will then see the application code you need to use to apply for the course.

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements


Unistats information

Operated by the Office for Students

There is no data available for this course. For further information visit the Discover Uni website.

Fees and funding

Tuition fees

England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.
Sport Marketing at Leeds Beckett University - UCAS