Bath Spa University has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.
Course summary
A distinctive fashion marketing degree with an emphasis on core business skills and digital creativity.
- Blend your creative passion for fashion with real-world business knowledge. Learn from industry experts, work on live briefs and build a professional portfolio that reflects your unique style and interests.
- Gain essential marketing, digital and management skills through hands-on projects across business, design and media. Graduate with the tools and confidence to thrive in a global, fast-moving industry.
- Stand out with the chance to earn additional accreditation from the Chartered Institute of Marketing and benefit from our close ties with Future Fashion Works and industry partners.
Modules
Year one In your first year, you’ll develop a strong foundation in the key areas of fashion marketing and management. You’ll explore how the fashion industry connects with wider cultural and business environments, and start to understand how brands communicate and grow. Through practical, creative, and digital work, you’ll begin building the skills needed to thrive in the industry—from branding and marketing to data management and design thinking. Year two In your second year, you’ll dive deeper into the core areas of fashion marketing and management, building on the knowledge and skills developed in Year One. You’ll explore key topic areas such as fashion buying and retail strategy, gaining insight into how fashion products are sourced, sold, and promoted. You’ll also develop your digital marketing skills and learn how brands connect with audiences in an increasingly online world. You'll examine the psychology behind consumer behaviour to understand what influences purchasing decisions—and how fashion brands respond. In addition, you'll explore contemporary issues shaping the future of the industry, from sustainability to innovation and cultural change. Year three Your final year is all about getting career-ready. You’ll refine your skills, deepen your industry knowledge, and develop a professional portfolio that highlights your strengths and ambitions. You’ll explore important topic areas such as digital technologies in fashion and sustainable fashion, gaining a future-focused perspective on how the industry is evolving. A key part of this year is the Fashion Marketing and Management Project—an in-depth research project where you’ll investigate a topic of your choice. This is your opportunity to showcase your expertise, creativity, and independent thinking, and produce work that reflects your personal interests and career goals.
Assessment method
At Bath Spa, we pride ourselves on authentic assessments that reflect the realities of the industry. Our assessments are designed to reflect the real-world challenges of the fashion industry. You’ll work on a variety of creative and professional tasks—such as marketing reports, presentations, short films, and events. You’ll also develop your academic and critical thinking through essays and reflective writing, and take part in both individual and group projects. In some cases, you may complete time-constrained assessments to help prepare you for fast-paced industry environments.
How to apply
29Jan
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
- Course code:
- HH12
- Institution code:
- B20
- Campus name:
- Main Site
- Campus code:
- -
Points of entry
The following entry points are available for this course:
- Year 1
Entry requirements
Qualification requirements
A level - BBB - BCC
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - DDM - DMM
Access to HE Diploma - M: 45 credits
International Baccalaureate Diploma Programme - 32 points
T Level - M
English language requirements
| Test | Grade | Additional details |
|---|---|---|
| IELTS (Academic) | 6 | For visa nationals, with a minimum score of IELTS 5.5 in each component. |
Student Outcomes
Operated by the Office for Students
Employment after 15 months (Most common jobs)
Go onto work and study
The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
Tuition fees
| England | £9535 | Year 1 |
| Northern Ireland | £9535 | Year 1 |
| Scotland | £9535 | Year 1 |
| Wales | £9535 | Year 1 |
| Channel Islands | £9535 | Year 1 |
| Republic of Ireland | £9535 | Year 1 |
| EU | £16460 | Year 1 |
| International | £16460 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
No additional fees or cost information has been supplied for this course, please contact the provider directly.
Provider information
Bath Spa University
Newton Park
Newton St Loe
Bath
BA2 9BN