Course summary
The MSc Digital Marketing Management at Cardiff Metropolitan University has been designed in conjunction with the Digital Marketing Institute and the needs of the digital industry. It will equip you with a wide range of digital and social media marketing knowledge and techniques. The aim of the degree is to develop digital marketers who can succeed at a managerial level in today's demanding digital marketing landscape. Digital marketing channels have revolutionised the manner in which all businesses operate and market their business activities - as such digital marketing is a pivotal 'must do' activity. Consequently, employers from all sectors are seeking out graduates with digital marketing skills in an endeavour to capitalise on current and future digital trends. This degree has professional practice at its core with content being created and delivered by both academic staff and industry practitioners. During your time with us, you will gain critical insights into: The Digital Customer and their buying behaviour and how this differs from offline customers. How organisations engage and interact with Digital Customers. The latest theories, trends and techniques in the use of Search Engine Optimisation (SEO), Pay-per-Click (PPC) and Social Media Marketing. The metrics and methodologies of the digital analytics businesses such as Google, AdWords and Twitter Analytics through Google's Analytics Individual Qualification (IQ) scheme. The structure and content of the course will allow you to develop your skills through working on real campaigns in collaboration with relevant businesses. Achieving all of this means our approach to teaching goes beyond merely presenting you with sets of theories and principles of marketing. Instead it extends to you being able to evaluate the usefulness of these theories and principles in practice through the use of case studies and 'live' projects. We believe this degree will give you the skills and knowledge to excel at a managerial level by being equipped with the insights, education and critical understanding needed to operate in what is a dynamic and changing digital marketing landscape. Possible exit points - MSc/PgD/PgC
Modules
The MSc Digital Marketing Management will be awarded on successful completion of 180 credits: 120 credits of compulsory taught modules and either a 60 credit Dissertation, or a 40 credit Marketing Plan or Launching a Digital Project module and a 20 credit optional taught module. For the Postgraduate Certificate, students would be expected to complete 60 credits of taught modules (normally 1 Semester). For the Postgraduate Diploma (PG Dip) students would be expected to complete 120 credits of taught modules (normally 2 Semesters). Compulsory Modules (20 credits each) Social Media and Influencer Marketing Digital Consumer Behaviour Managing SEO and PPC in Search Marketing Ecosystems Content Marketing Digital Analytics and Insights for Marketing Marketing Intelligence Optional Modules* (20 credits each) Omnichannel Marketing Marketing Industry Placement Managing Digital Disruptions Select ONE Project Module Digital Dissertation (60 credits) Marketing Plan (40 credits) Launching a Digital Project (40 credits) *Optional modules are delivered subject to demand and availability.
Assessment method
Assessment on the programme is mixed and will include a variety of formats . You are assessed throughout the course on the basis of coursework, presentations and examinations. Assessments take the form of examinations (seen/unseen, open book, essays/short answers), essays, practical assessment, presentations, portfolios, individual and group reports, and a dissertation, many of which are focused on real-life cases studies.
Qualified teacher status (QTS)
To work as a teacher at a state school in England or Wales, you will need to achieve qualified teacher status (QTS). This is offered on this course for the following level:
- Course does not award QTS
How to apply
International applicants
Before making an application, international students (those outside of the EU), should contact the International Office at Cardiff Met to discuss the necessary procedures in relation to studying with us.
Entry requirements
All students should hold a relevant first degree or equivalent, at least Lower Second class (2:1) or relevant experience, that will need to be evidenced and verified and for which references will be sought.
Fees and funding
Tuition fees
| Republic of Ireland | £1225 | Module |
| England | £1225 | Module |
| Northern Ireland | £1225 | Module |
| Scotland | £1225 | Module |
| Wales | £1225 | Module |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
No additional fees or cost information has been supplied for this course, please contact the provider directly.
Provider information
Cardiff Metropolitan University
Student Recruitment & Admissions
Western Avenue
Cardiff
CF5 2YB