Course summary

If you're looking to master the art of digital storytelling and create content that stands out from the crowd, the BA (Hons) Digital Content Creation course could be what you're looking for. This course is designed to guide you through digital content creation, from idea generation and audience research to production and measuring impact. At Ravensbourne, you'll have the opportunity to learn from industry experts who are pioneers in the creative application of digital technologies. With access to our brand-new Institute for Creativity and Technology, you'll acquire the creative and conceptual skills required to produce digital content that can support marketing strategies for brands of all sizes and individuals who want to communicate their ideas to the public. The course modules are designed to help you build your creative, conceptual, and digital content skills incrementally. In the first year, you'll be introduced to the fundamentals of marketing and experiment with photography, video, podcasting, website design, and copywriting. In the second year, you'll build on these skills and take a deeper dive into social media marketing and more advanced video production techniques, such as motion graphics and animation. You'll also undertake an invaluable industry work-based learning opportunity to further support your skillset and gain real-world knowledge of the industry. In your third and final year, you'll focus on bringing together the best of your skills and getting yourself ready for the digital landscape beyond Ravensbourne. You'll respond to client and/or competition briefs, work collaboratively with your peers, prepare your portfolio, and plan a creative marketing strategy which is informed by audience insights, market analysis, and your own production skills. With a portfolio of digital content creation skills and experiences working with clients, you'll be industry-ready and confident in your abilities to make a real impact in the digital world. Join us at Ravensbourne and start your journey towards becoming a skilled digital storyteller. Why study this course? Boost employability and be industry-ready upon graduation Become a versatile, multiskilled digital content creator Learn the practical skills you need to thrive in numerous industries Develop your own individual passion project and get your story told Build up an impressive portfolio of digital content creation skills. Career pathways The course is uniquely tailored for students wishing to pursue a career in: digital marketing, social media marketing, social media editing, digital content marketing, digital content creation, content writing, content producing and video production. For more information, please visit our website.