Skip navigation
International Marketing and Artificial Intelligence for Business MSc at University of Dundee - UCAS

University of Dundee

Degree level: Postgraduate

International Marketing and Artificial Intelligence for Business MSc (Taught)

Course options

2025 - 2026
Apply

There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Course summary

This course gives you an integrated understanding of global marketing strategies and the transformative power of artificial intelligence (AI) in business. You will explore how:

  • AI-driven insights can enhance marketing efforts
  • to make data-informed decisions
  • to personalise customer experiences
  • be competitive in a global marketplace
You'll learn through a blend of marketing theory and practical AI application. This will prepare you to strategically use AI in marketing. This will allow you to drive both innovation and responsible growth in today's business landscape. This master's degree offers an innovative blend of two powerful disciplines:
  • global marketing
  • AI-driven business strategy
In today’s rapidly evolving business landscape, companies must understand global markets. They must also adapt their strategies using data and AI to gain a competitive edge. This course will teach you how to:
  • gain advanced knowledge in both international marketing principles and AI applications
  • learn to analyse diverse consumer markets
  • design impactful digital strategies
  • apply AI responsibly to optimise business processes
You will be equipped to not only navigate complex global marketing environments but also innovate using AI tools. This will prepare you to tackle strategic challenges in industries that are increasingly data and technology-driven. You will learn core marketing topics such as:
  • international branding
  • consumer behaviour
  • digital engagement
Alongside these marketing principles, you will be introduced to:
  • AI fundamentals
  • exploring how AI can enhance customer insights
  • improve data-driven strategies
  • support decision-making
You will also delve into specialised AI topics such as:
  • data analytics
  • machine learning applications
  • the ethical considerations of AI in a global business context
The course’s practical focus will give you hands-on experience with AI tools and marketing methodologies. It will apply these directly to real-world scenarios to bridge theory with practical application. During this course, you'll also have opportunities such as:
  • funded global or local internship opportunities
  • experience through industry partnerships and guest lectures
  • accreditation that can lead to further qualifications and experience
  • a hybrid learning approach

Entry requirements

https://www.dundee.ac.uk/postgraduate/international-marketing-ai-business/entry-requirements

Fees and funding

Tuition fees

England £10500 Year 1
Northern Ireland £10500 Year 1
Scotland £10500 Year 1
Wales £10500 Year 1
Channel Islands £10500 Year 1
Republic of Ireland £10500 Year 1
EU £23000 Year 1
International £23000 Year 1

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

Tuition fees shown are for our one year taught postgraduate degrees starting in 2025/6.
International Marketing and Artificial Intelligence for Business MSc at University of Dundee - UCAS