Course summary

INTRODUCTION Welcome to the College of Esports BA (Hons) International Esports Business & Digital Marketing, which focuses on developing your Talent, Resilience and Identity in the context of the exciting and international world of esports within our unique TRI-Curriculum approach. This course examines esports from several digital marketing perspectives; digital psychology, professional gaming, event production, content management and creation and international business. WHY ARE WE DIFFERENT & UNIQUE? The College of Esports is a new boutique university-level institution for a modern world: **A world first in higher education dedicated to the world of esports Exclusive Higher Education accreditation with British Esports Association An iconic campus set within Queen Elizabeth Olympic Park Our TRI-Curriculum** WHY STUDY THIS COURSE? This exciting degree combines your enthusiasm for esports and gaming with the contemporary academic subject of digital marketing, allowing you to learn through the lens of your passion. Your modules have been carefully selected to create an enjoyable and engaging journey as well as challenging for you as a student. This blend will provide a strong foundation in all that is digital marketing within the context of esports and ensure via your TRI-Curriculum, you will be able to apply your knowledge through work experience within the industry from an early stage. Your modules such as SEO & Digital Marketing and Social Media Management are in demand and can be put into practice in year one. Importantly, the ability to vocationally apply your knowledge into the esports industry from your first year will help to create a strong personal portfolio of evidence and track record of your work and achievements to support employability. Thus, we will work together on your exit strategy from the early stages in your degree programme. As you progress into your second year, new academic areas such as Digital Psychology in Esports dovetail perfectly with the traditional subjects such as Content Creation and Marketing Analysis. They complement with Esports & Social Enterprises, Esports Business & Events, plus your learnings from year one to be able to further stretch your options and opportunities to work and engage within the esports sector. As your journey matures into your final year, Managing Esports Online Communities and Esports Brand Management ensure that you understand how to apply all of your knowledge to date. We have added an new ground-breaking academic discipline of Digital & Online Monetisation developed at our institution. THE AIMS OF THIS COURSE:

• To prepare you for a career in the global esports business or further study with the skills of enquiry, within an evidence-based practice-led, knowledge applied interdisciplinary curriculum and performative research framework.

• To prepare you with the competencies needed to adapt and thrive in life’s continuously changing environments, employment and an increasingly diverse global society.

• To prepare your moral and ethical compass through opportunities to reflect personally and professionally, make an active contribution as global citizens.

• Approaches to Personal and Professional Development in Esports

• Social Media Management

• SEO & Digital Marketing

• Entrepreneurship in Esports.

• International Esports Digital Marketing

• International Esports Business Environment

• Enquiry Based Learning and Research Practice

• Digital Content Creation

• Digital Psychology in Esports

• Esports & Social Enterprises

• Esports Business and Events

• Marketing Analytics & Intelligence

• Research Project

• Managing Esports Online Communities

• Professional Development Placement

• Strategic Entrepreneurship

• Esports Brand Management

• Digital & Online Monetisation