Marketing at University of Portsmouth - UCAS

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Course summary

This is a Connected Degree Portsmouth is the only University in the UK with the flexibility to choose when to do an optional paid placement or self-employed year. Either take a placement in your third year, or finish your studies first and complete a placement in your fourth year. You can decide if and when to take a placement after you've started your course. Overview Marketing is about so much more than advertising. This degree explores the wider role that marketing plays in business and how it can shape the behaviours of consumers and society. On this CIM accredited course you’ll discover what makes a brand, how to develop new product concepts, and why understanding consumers is so important. You’ll specialise in topics that interest you by choosing optional modules after your first year, with the chance to study topics such as project management or B2B marketing. You’ll finish your degree with an in-depth understanding of how marketing can grow an organisation, and with experience working on a range of practical projects to boost your marketing portfolio. You’ll learn to create effective communications, apply your skills and knowledge to real-life scenarios, and work with live clients throughout your studies. When you graduate you’ll already have experience of industry standard software such as Hubspot and Excel, with opportunities to earn certifications in these softwares as you study. You’ll enter the job market ready to apply your marketing skills in any sector that interests you — whether you want to work in a specific area of business, for a marketing agency, or as a freelancer. If you choose to complete an industrial placement year after your second or third year, you’ll have a year of industry experience too. Course highlights

  • Explore the key foundations of marketing, such as consumer behaviour and brands, and focus on the areas that really interest you in your second and third years
  • Work on live briefs with real clients as part of your assessments
  • Use the same software used in industry
  • Earn additional certifications in areas such as SEO and Google Analytics as part of your degree
  • Network with industry speakers and explore how marketing is used across different sectors
  • Learn from teaching staff who have worked in industry and are actively researching the rapidly changing world of marketing
  • Secure a paid placement year with the support of our dedicated Placement Team
Careers and opportunities You'll graduate from this course with projects and certificates to demonstrate your competence with tools and you'll have real-world experience to talk about in interviews. That experience might be through a work placement, or through our marketing consultancy project module. You'll also have an understanding of business and how the marketing function fits into business, which is a skill you'll be able to apply to any sector that interests you. Previous graduates of this course have secured jobs such as:
  • marketing executive
  • social media account manager
  • advertising planner
  • ecommerce trading executive
  • international project manager
  • customer relationship executive
  • field marketing executive
  • operations manager: sales and marketing
  • recruitment consultant
Previous graduates of this course have gone on to work for companies such as:
  • Microsoft
  • Sky
  • BMW Financial Services
  • FatFace
  • Quintessentially (luxury lifestyle management)
  • Pendragon (automotive)
  • Blue Reef Aquarium
  • Immediate Media Co. (content and platforms)
  • The Bank of England
After you leave the University, you can get help, advice and support for up to 5 years from our Careers and Employability service as you advance in your career.


Year 1 Core modules in this year include:

  • Business Accounting (20 credits)
  • Consumer Insights (20 credits)
  • Digital Content Creation (20 credits)
  • Discovering the Business Professional (20 credits)
  • Managing People in Organisations (20 credits)
  • Marketing Principles and Practice (20 credits)
There are no optional modules in this year. Year 2 Core modules in this year include:
  • Creative Communications (20 credits)
  • Digital Marketing and Social Media (20 credits)
  • Marketing Communications (20 credits)
  • Marketing Research Project (20 credits)
Options to choose from in this year currently include:
  • Branding (20 credits)
  • Business Venturing (20 credits)
  • Event Planning and Marketing (20 credits)
  • Innovation Management (20 credits)
  • International Business (20 credits)
  • International Marketing Project (20 credits)
  • Managing Product Portfolios (20 credits)
  • Public Relations (20 credits)
  • Strategy Marketing and Innovation Study Abroad Year (120 credits)
Year 3 Core modules in this year include:
  • Dissertation (Marketing) (40 credits)
  • Strategic Marketing in a Global Environment (20 credits)
  • Transformative Marketing (20 credits)
Options to choose from in this year currently include:
  • Advertising (20 credits)
  • Business Consultancy Project (20 credits)
  • Business to Business Marketing (20 credits)
  • Contemporary Issues in Product and Service Development (20 credits)
  • Cross Cultural Awareness for Business (20 credits)
  • Digital Marketing Strategy (Level 6) (20 credits)
  • Dissertation (Marketing) (40 credits)
  • Global Business Sustainability and Responsibility (20 credits)
  • Work Based Learning (40 credits)
Placement year (optional) After your second or third year, you can do an optional work placement year to get valuable longer-term work experience in industry. Many students have gone on to work for their placement employer after the course. We'll help you to secure a work placement that fits your aspirations. You'll get mentoring and support throughout the year. We use the best and most current research and professional practice alongside feedback from our students to make sure course content is relevant to your future career or further studies. Therefore, some course content may change over time to reflect changes in the discipline or industry and some optional modules may not run every year. If a module doesn’t run, we’ll let you know as soon as possible and help you choose an alternative module.

Assessment method

How you're assessed You’ll be assessed through:

  • mini-projects
  • presentations
  • group work
  • live client work
  • examinations
  • multiple-choice tests
  • essays
  • portfolio work
You’ll be able to test your skills and knowledge informally before you do assessments that count towards your final mark. You can get feedback on all practice and formal assessments so you can improve in the future. The way you’re assessed may depend on the modules you select. As a guide, students on this course last year were typically assessed as follows: Year 1 students: 58% by written exams and 42% by coursework Year 2 students: 30% by written exams, 2% by practical exams and 68% by coursework Year 3 students: 24% by written exams, 4% by practical exams and 72% by coursework

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

  • Chartered Institute of Marketing
  • Association to Advance Collegiate Schools of Business

How to apply

Application codes

Please select a course option – you will then see the application code you need to use to apply for the course.

Points of entry

The following entry points are available for this course:

  • Year 1
  • Year 2

Entry requirements for advanced entry (i.e. into Year 2 and beyond)

We welcome applications for advanced entry. If you’d like to apply for advanced entry, you need to select the required year when you complete your UCAS application.

Entry requirements

Qualification requirements

CLEARING INFORMATION – Our entry requirements may be different during Clearing, so please contact us on 023 9284 8000 to discuss your options.

English language requirements

TestGradeAdditional details
IELTS (Academic)6English language proficiency at a minimum of IELTS band 6.0 with no component score below 5.5.
PTE Academic54An overall score of 54 with a minimum of 51 in each skill.
TOEFL (iBT)7979 with a minimum of 18 in Reading, 17 in Listening, 20 in Speaking and 17 in Writing.
Cambridge English AdvancedCambridge English: Advanced (CAE) taken after January 2015. An overall score of 169 with no component score less than 162.
Cambridge English ProficiencyCambridge English: Proficiency (CPE) taken after January 2015. An overall score of 169 with no component score less than 162.
Trinity ISEPassTrinity College Integrated Skills in English (ISE) Level III with a Pass in all 4 components

Student Outcomes

Operated by the Office for Students
Employment after 15 months (Most common jobs)
Go onto work and study

The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

EU £9250 Year 1
England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
Channel Islands £9250 Year 1
Republic of Ireland £9250 Year 1
International £17200 Year 1

Additional fee information

Students who are resident in EU countries: please note that the net fee is inclusive of the Transition Scholarship Placement Year and Year abroad: UK/Channel Islands and Isle of Man students – £1,385 EU – £1,385 (including Transition Scholarship)| International (Non-EU) – £2,875. Fees are accurate at the time of publishing and are subject to change at any time without notice. Fees may also go up in later years, in line with inflation. For more information about fees, go to
Marketing at University of Portsmouth - UCAS