Course summary

Understanding customer behaviour and translating this into how a company communicates and operates is the crux of good marketing practice, which in turn, is integral to a successful business. Brunel’s Marketing Management BSc offers you the chance to explore the principles and practices of modern day marketing, such as market research, database marketing, digital marketing, and the marketing of not-for-profit services. As with all our Business and Management degree courses, you will be equipped with a broad knowledge of business and management fundamentals as well as the analytical and interpersonal skills required to address the problems that today’s companies face. You will also learn valuable technical skills along the way including numerical methods and how to use statistical software such as SPSS and EXCEL (A-level maths or the overseas equivalent is not a requirement). A module on Management Enquiry will help you adapt to university study with learning sessions on working in groups, report writing, and time management. There is the option to take a year’s work placement between your second and third year which could see you working in the marketing department of a leading brand or organisation. This is an excellent opportunity to gain experience and make valuable contacts for your future career. Find out more on our work placement year page. You may also obtain the Chartered Institute of Marketing (CIM) Certificate in Professional Marketing while you study through the CIM Gateway, as this is a CIM accredited course. The CIM is the leading professional body for marketers worldwide and CIM qualifications are highly regarded by potential employers. Our Marketing Management BSc is also accredited by the Chartered Institute of Management Accountants (CIMA), which means you will gain exemptions from some of their professional papers if you wish to undertake further study towards being a chartered management accountant after you graduate.