Course options

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

Understanding customer behaviour and translating this into how a company communicates and operates is the crux of good marketing practice, which in turn, is integral to a successful business. Brunel’s Marketing Management BSc offers you the chance to explore the principles and practices of modern day marketing, such as market research, database marketing, digital marketing, and the marketing of not-for-profit services. As with all our Business and Management degree courses, you will be equipped with a broad knowledge of business and management fundamentals as well as the analytical and interpersonal skills required to address the problems that today’s companies face. You will also learn valuable technical skills along the way including numerical methods and how to use statistical software such as SPSS and EXCEL (A-level maths or the overseas equivalent is not a requirement). A module on Management Enquiry will help you adapt to university study with learning sessions on working in groups, report writing, and time management. There is the option to take a year’s work placement between your second and third year which could see you working in the marketing department of a leading brand or organisation. This is an excellent opportunity to gain experience and make valuable contacts for your future career. Find out more on our work placement year page. You may also obtain the Chartered Institute of Marketing (CIM) Certificate in Professional Marketing while you study through the CIM Gateway, as this is a CIM accredited course. The CIM is the leading professional body for marketers worldwide and CIM qualifications are highly regarded by potential employers. Our Marketing Management BSc is also accredited by the Chartered Institute of Management Accountants (CIMA), which means you will gain exemptions from some of their professional papers if you wish to undertake further study towards being a chartered management accountant after you graduate.

Modules

Typical modules for this course: Marketing Communications Brand Management Services Marketing Digital Marketing To view the full list of modules for this course and further information on degree content, please visit the Brunel website: www.brunel.ac.uk/study/undergraduate/Marketing-BSc


How to apply

Application codes

Course code:
N500
Institution code:
B84
Campus name:
Main Site
Campus code:
-

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

Please click the following link to find out more about qualification requirements for this course

https://www.brunel.ac.uk/study/undergraduate/business-and-management-bsc


English language requirements

TestGradeAdditional details
IELTS (Academic)6.5with no less than 5.5 in each subsection
Institution's Own Testwith no less than 55% in each subsection
TOEFL (iBT)90with a minimum of: Reading - 18 Listening - 17 Speaking - 20 Writing - 17
PTE Academic59with a minimum of 59 in all subscores

Brunel University London - English Language Requirements

https://www.brunel.ac.uk/international/English-Language-Requirements


Unistats information

Operated by the Office for Students
No data
Student satisfaction
72%
Employment after 15 months (Most common jobs)
86%
Go onto work and study

The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

Republic of Ireland £9250* Year 1
EU £21260* Year 1
England £9250* Year 1
Northern Ireland £9250* Year 1
Scotland £9250* Year 1
Wales £9250* Year 1
Channel Islands £9250* Year 1
International £21260* Year 1

*This is a provisional fee and subject to change.

Additional fee information

EU nationals may be eligible for a discount on their fees - please see our website at https://www.brunel.ac.uk/scholarships/page?id=c8112b36-1680-4492-b55c-f4e9932ae2e8
Marketing at Brunel University London - UCAS