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Journalism, Public Relations with Media at Sheffield Hallam University - UCAS

Course options

There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Course summary

Please check the Sheffield Hallam University website for the latest information Course summary

  • Research, plan and produce journalistic content in audio, video and written formats.
  • Use the latest recording and editing technologies to create online content.
  • Develop and manage successful PR campaigns and events.
  • Gain insights through connections like This Morning, Rise at Seven and Disney.
  • Debate the relationship between journalism, PR, media and wider society.
Learn from industry experts in top class facilities, gaining a wide range of knowledge to help you succeed in these dynamic professions. You’ll examine key theories and issues relating to journalism and PR while working with communications professionals, journalists and influencers. You’ll learn essential practical skills relevant to these industries, the media in general and the workplace beyond. How you learn At Sheffield Hallam, all our courses are designed to engage you with the world and challenge you to think in new ways. You’ll get to collaborate with others, and you’ll be taught in a supportive environment where you can thrive. On this course your studies are led by a team that includes award-winning journalism, PR and media practitioners, alongside internationally recognised theorists with experience across a range of industries. These include TV, radio, newspapers, magazines and digital expertise across a range of sectors, from health and charity to finance and politics. We’ll draw on the creative industries in Sheffield as well as broader national and international connections. Throughout the course you’ll respond to live PR briefs and/or engage with real-life journalistic stories. The course is outward looking and engages with real-life scenarios, with a special focus on underrepresented communities. We’ll introduce key topics and concepts through a mix of tutor-directed learning and discussions, as well as student-led exercises and tasks. You’ll engage in collaborative activities both in person and online, supported by digitally enhanced teaching. You learn through:
  • lectures
  • workshops
  • seminars
  • essays
  • practical work
  • case studies
  • reports
  • group work
  • research projects
  • presentations and pitches
  • portfolios
Key themes Your course begins with the basics of journalism and PR. You’ll learn how to manage a PR campaign and how to write and broadcast as a journalist, gaining vital recording and editing skills along the way. During your second year, you’ll build on these skills with a firm grounding in the legal and regulatory requirements of industry, while also improving your research and investigation skills. The ‘content creation’ module gives you the cutting-edge industry-based skills to create PR or journalistic-based audio, video and written material. Your final year is about preparing you for the workplace, whether that’s a traditional office, freelancing or being your own boss. You’ll also create a final piece of detailed work in your research project, with the support of a personal tutor. Previous students have researched the health impacts of social media, the representation of women’s cricket in the media, and investigations into whether young people are still interested in politics and voting. Applied learning Work Placement You’ll be encouraged and supported to undertake a full-time work placement between your second and third year of the course. This valuable experience can have a transformative impact on your personal and professional development, which you can enhance further by completing Sheffield Hallam’s Applied Professional Diploma.

Modules

Important notice: The structure of this course is periodically reviewed and enhanced to provide the best possible learning experience for our students and ensure ongoing compliance with any professional, statutory and regulatory body standards. Module structure, content, delivery and assessment may change, but we expect the focus of the course and the learning outcomes to remain as described above. Following any changes, updated module information will be published on this page. You will be able to complete a placement year as part of this course. See the modules table below for further information. Year 1 Compulsory modules Broadcast Journalism Campaign Management News Writing Pr Essentials Year 2 Compulsory modules Content Creation Crisis And Reputation Management Media Law, Regulation And Government Research And Investigation Skills Elective modules Study Abroad - Creative Industries Year 3 Optional modules Placement Year Final year Compulsory modules Entrepreneurship And Freelancing Journalism, Pr With Media Research Project Long Form Journalism Workplace Practice And Ethics

Assessment method

Coursework


How to apply

Application codes

Please select a course option – you will then see the application code you need to use to apply for the course.

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

Please click the following link to find out more about qualification requirements for this course

https://www.shu.ac.uk/Courses/Media-PR-and-journalism/BA-Honours-Journalism-Public-Relations-with-Media/Full-time/

Additional entry requirements

Other

Please note that this information is subject to change without notice by Sheffield Hallam University.


English language requirements

TestGradeAdditional details
IELTS (Academic)6If English is not your first language you must have an IELTS score of 6.0 with a minimum of 5.5 in all skills or equivalent.

Please click the following link to find out more about English language requirements for this course

https://www.shu.ac.uk/Courses/Media-PR-and-journalism/BA-Honours-Journalism-Public-Relations-with-Media/Full-time/


Student Outcomes

Operated by the Office for Students

There is no data available for this course. For further information visit the Discover Uni website.

Fees and funding

Tuition fees

England £9535 Year 1
Northern Ireland £9535 Year 1
Scotland £9535 Year 1
Wales £9535 Year 1
Channel Islands £9535 Year 1
Republic of Ireland £9535 Year 1
EU £17155 Year 1
International £17155 Year 1

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

Our tuition fee for UK students on full-time undergraduate degree courses in 2025/26 is £9,535 per year. These fees are regulated by the UK government and therefore subject to change in future years. During your placement year you will pay a reduced fee of £1,200. If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found at https://www.shu.ac.uk/study-here/terms-and-conditions-and-student-regulations under student fees regulations. Our tuition fee for International/EU students starting full-time study in 2025/26 is £17,155 per year. During your placement year you will pay a reduced fee of £1,200. Please refer to our website for up-to-date information on costs and fees: https://www.shu.ac.uk/study-here/undergraduate/fees

Sponsorship information

Scholarships, discounts and bursaries may be available to students who study this course.

Journalism, Public Relations with Media at Sheffield Hallam University - UCAS