University of Bedfordshire has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.
Course summary
This professionally accredited degree covers the latest developments in communications, artificial intelligence, and digital and social media alongside critical marketing areas like consumer behaviour, data analysis, management, branding, innovation and popular culture. You engage with both theory and practice, making links between your studies and workplace practice through real-life marketing scenarios and real-world projects. Foundation Year In the Foundation year you will study three days per week. The focus will be on academic writing skills and numeracy, plus subject-specific content to fully prepare you for entry to an Undergraduate degree. It provides a balance between content related to your chosen subject and the range of wider skills required for undergraduate study. This is an integrated four-year degree, with the foundation year as a key part of the course. You will be required to pass the foundation year in order to progress to the first year of your degree. This course is ideal for those who do not meet our standard entry requirements or those with a non-standard educational background. It will allow you to graduate with a full undergraduate degree in your chosen subject in four years. Course Accreditation/Industry Endorsement
- Our courses are accredited by the Chartered Institute of Marketing (CIM) and the Institute of Data and Marketing (IDM), offering you exemptions from units, and discounts on exam and membership fees.
- Access to Semrush campaign management software for digital marketing.
- Access to databases such as Harvard Business Publishing and the Institute of Data and Marketing (IDM).
- Our student-led Marketing Club is run in association with CIM, and organises field trips and workshop events.
- Our industry panel includes representatives from a broad base of organisations.
- Our student-led Marketing Club, affiliated with CIM, runs field trips, events and workshops across a wide range of marketing areas, building your knowledge base and skills.
- Maximise your learning with visits from industry specialists and professionals including senior staff from Bute Street Festival, IBM Global Markets, Luton Town Football Club, Andrews UK, RetroGames, West Wing Studios, and Wonderbly.
- Gain professional insights with field trips to digital marketing agencies and museums including the award-winning Receptional and Museum of Brands.
- Attend industry events and practice pitching campaign ideas to companies such as Boots, among others.
Modules
- Business Practice Explored (BSS005-1) Compulsory - Consumer Behaviour (MAR022-1) Compulsory - Customer Relationship Management (MAR018-1) Compulsory - Introduction To Digital Marketing And Analytics (MAR020-1) Compulsory - Principles Of Marketing (MAR001-1) Compulsory - Using Data To Build Business Practice (BSS004-1) Compulsory - Brand Management (MAR016-2) Compulsory - Career In Practice (MAR027-2) Compulsory - Contemporary Issues In Marketing (MAR030-2) Compulsory - Digital Innovation And Entrepreneurship (MAR038-2) Compulsory - Interactive Marketing Management (MAR032-2) Compulsory - Marketing Communications In The Digital Age (MAR021-2) Compulsory - Continuing Professional Development (MAR027-3) Compulsory - Marketing Ethics And Corporate Social Responsibility (Csr) (MAR028-3) Compulsory - Marketing In A Global Context (MAR014-3) Compulsory - Preparation For Specialist Research Project (MAR029-3) Compulsory - Specialist Research Project (MAR030-3) Compulsory - Topical Marketing Communications Practice (MAR031-3) Compulsory Every effort is made to ensure this information is accurate at the point of publication on the UCAS website. For the most up-to-date information, please refer to our website.
Assessment method
The assessment strategy supports the course's focus on being an independent learner and employability. Your subject knowledge and key skills such as team work, communication, information literacy, research and evaluation, creativity and critical thinking are tested throughout the course using various relevant assessments to meet the learning outcomes as well as your different learning styles. The key subject themes increase in intensity as you progress to the next level and then to the final year, allowing you to build on previous knowledge. The assessments are therefore designed to support you to work both in a team and independently. The assessments reflects incremental learning as well as focus on being a confident independent learner by providing more group work opportunities at the start of your course to build your team skills and engagement, and progresses to more individual and guided assessments to challenge you academically and professionally. The variations of assessments you will engage with ensures that you accumulate all the skills necessary to interact efficiently within the world of marketing. For all assessments, you will have an assignment brief which clearly sets out requirements and the criteria for grading your work; this develops your understanding of the assessment standards and what is needed to do well at a task. You will receive feedback on all your assessments to enable you to improve your learning. It is important that you use this feedback accordingly to maximise your performance on future assignments and to buttress your learning.
How to apply
31Jan
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
- Course code:
- N19F
- Institution code:
- B22
- Campus name:
- Luton Campus
- Campus code:
- D
Points of entry
The following entry points are available for this course:
- Foundation
Entry requirements
Qualification requirements
UCAS Tariff - 32 - 48 points
Student Outcomes
Operated by the Office for Students
Employment after 15 months (Most common jobs)
Go onto work and study
The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
Tuition fees
| England | £9250 | Year 1 |
| Northern Ireland | £9250 | Year 1 |
| Scotland | £9250 | Year 1 |
| Wales | £9250 | Year 1 |
| Channel Islands | £9250 | Year 1 |
| Republic of Ireland | £9250 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
For information on the 2024 fees please refer to our website, https://www.beds.ac.uk/howtoapply/money/fees/
Provider information
University of Bedfordshire
Park Square
Luton
LU1 3JU