Course summary

Unlock your potential with our BSc (Hons) Digital Marketing course designed to give you the creative and technical skills you need for an exciting career in an ever-changing industry. As businesses continue to innovate and market their products and services, you will develop the tools to create demand, build customer relationships and succeed in the digital age. With 21 new roles predicted to emerge in digital marketing over the next decade, the need for savvy professionals who can leverage the power of technology is high. Our "tribrid" approach combines creative, technical, and business skills to give you a comprehensive understanding of how digital marketing aligns with business objectives and strategies. As you progress, you'll be equipped with the necessary skills to take advantage of industry opportunities, such as mobile devices, social networks, graphic design, and the web. You will be able to reach into the hearts and minds of your audience and cater to their wants and needs in the digital space. This is a 4-year degree which includes a preparatory first year as part of the BSc (Hons) Digital Marketing course. This 4-year option will suit you if you want more time to develop your skillset before starting year one of your undergraduate degree or if you do not fulfil the entry requirements of the 3-year course. Your tutors will nurture your creative potential while you develop the skills you need to confidently enter undergraduate study. Throughout the course, you'll learn how to communicate visually, verbally and creatively, developing your professional and entrepreneurial skills. This means you'll be equipped with transferable skills that are highly sought after in the workplace. By the end of the course, you'll be well prepared to transition into the full degree and unlock your potential in the digital marketing industry. Digital Marketing (with Foundation Year) is not a standalone course: it is the first stage of a full four-year undergraduate degree. Why study this course?

• Focus on digital marketing concepts and techniques and gain an understanding of the technologies that underpin them

• Create engaging and interactive multi-channel digital marketing campaigns

• Set yourself up for agency, in-house or self-employment

• Design, deliver and evaluate strategies and campaigns from end to end.