Course summary
The UK currently has a digital marketing skills gap, and this MSc aims to provide you with the necessary knowledge and skills to pursue or enhance a career in marketing with specialist digital marketing expertise. This course is ideal for marketing practitioners who wish to gain digital media skills and knowledge, or graduates who are interested in a digital marketing career and want to increase their job prospects in this growing industry sector. You will learn about key areas of digital marketing strategy, the application of digital technologies and how to monitor campaigns. This includes the development of practical and creative skills in email marketing, search engine optimisation (SEO), online advertising, website usability, mobile applications, market segmentation, affiliate marketing, online PR and social media. Our course has been designed in partnership with leading digital practitioners and the Institute of Direct and Digital Marketing to make sure it provides you with the skills and knowledge needed by industry. As a result, there is also an opportunity for successful students to achieve further professional recognition. There is an option to choose a Project/Placement year for this course, at an additional cost.
Modules
Please see our website for the most up to date module information
Assessment method
This course is assessed mainly through coursework, although for some of the more practical modules the development of artefacts such as digital advertising materials form part of the assessment. For a full-time student, there are ten to 12 contact hours per week via lectures, seminars, tutorials and tutor surgery sessions, and you will be expected to undertake at least a similar number of hours for private study per week. Contact hours for part-time students will be on a pro-rata basis.
Entry requirements
An honours degree in a complementary area, usually 2:2 or above, and/or suitable work experience, is required. Applicants whose first language is not English must provide evidence of proficiency to IELTS 6.5 with no less than 5.5 in each band or equivalent.
Fees and funding
Tuition fees
No fee information has been provided for this course
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
Please see our website for current fee information
https://www.chester.ac.uk/student-life/fees-and-finance/postgraduate-fees/postgraduate-taught-fees/
Provider information
University of Chester
Parkgate Road
Chester
CH1 4BJ