Visitor Attraction and Resort Management at Staffordshire University - UCAS

Course summary

Get into the booming travel and tourism industry through our unique degree partnership with one of Britain’s most popular attractions. For our BA (Hons) in Visitor Attraction and Resort Management, you’ll gain an amazing insight into how Alton Towers Resort operates as a business. Britain’s travel and tourism industry is worth more than £100 billion and covers everything from hospitality and the accommodation sector to cruises and even space travel. It also includes specialist areas such as marketing, HR and understanding consumer behaviour. You will spend a total of 250 hours on paid work placements in your first and second year, either at the Staffordshire-based theme park or at another tourism venue of your choice. This will put your studies into a real-life context – and you’ll even graduate on a rollercoaster! There will also be guest speakers from industry, study visits and innovative assessments such as blogs, newspaper articles, business plans and mystery shopper-style evaluations. The degree – the first of its kind in the UK – will prepare you for a wide range of exciting careers linked to the visitor economy. On successful completion of study, we will issue the following award: BA (Hons) Visitor Attraction and Resort Management


Year One: Conference and Events Management; Hospitality and Hotel Management; Managing the Customer Experience; Placement 1; Professional Skills; The Visitor Attraction and Resort Management Business Environment Year Two: Business Development; Finance and Revenue Management in the Leisure Industry; Marketing and Digital Communications; Placement 2; Visitor Attraction and Resort Management- Operations and Legal Liability; Visitor Attraction and Resort Management- Sustainability, Society and Impact Year Three: Aspirational Leadership; Consultancy/Management Project in Specialism; Contemporary Issues in Tourism and Events; Creative Enterprise; Leadership and Development

Assessment method

There is strong focus on coursework that prepares you ensures you are industry ready after graduation. Your course will provide you with opportunities to test your understanding of your subject informally before you complete the formal assessments that count towards your final mark. Each module normally includes practice or ‘formative’ assessments, for which you receive feedback from your tutor. Practice assessments are developmental and any grades you receive for them do not count towards your module mark. There is a formal or ‘summative’ assessment at the end of each module. This includes a range of coursework assessments, such as essays, reports, portfolios, performance, presentations, an independent project and written examinations.

How to apply

Application codes

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Staffordshire University (Stoke Campus)
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Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

Fees and funding

Tuition fees

England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
Channel Islands £9250 Year 1
EU £16750 Year 1
International £16750 Year 1

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

For further details of what is and is not included in your tuition fees please visit
Visitor Attraction and Resort Management at Staffordshire University - UCAS