Course summary

This is a four-year programme that includes a year of foundational study and leads directly into the degree course. Our foundation year offers the chance to strengthen your skills, knowledge and confidence, before you advance to stage one of your honours degree. Developed with and accredited by the Digital Marketing Institute (DMI) and the Chartered Institute of Marketing (CIM), our BA (Hons) Digital Marketing Management degree at Cardiff Met ensures you gain the latest industry knowledge and practical skills with our industry-aligned curriculum. Designed to develop strategic digital marketing managers, our degree offers a blend of marketing management theory combined with specialist digital expertise. The digital marketing landscape is rapidly evolving, driven by technological advancements, changing consumer behaviours and new regulations. The future of marketing is digital. We'll equip you with the latest digital marketing tools and techniques to create innovative marketing campaigns, including social media marketing, digital analytics, search and content marketing, as well as AI and automation. You will also develop the adaptability and strategic thinking skills essential for senior management roles within the digital marketing industry, ensuring you are industry ready and resilient to tackle the ever-changing market demands. Get hands-on with specialist industry software and put theory into practice during your Digital Marketing in Practice module in your second year. Our lecturers, who are both research-active and industry-experienced, will teach you the essential skills you need for the workplace after graduation. On successful completion of our degree, you will become a DMI member and awarded with the DMI Certified Digital Marketing Associate (CDMA) qualification. Our CIM ‘Accredited Degree’ status also provides you with the opportunity to gain exemptions from CIM Certificate and Diploma in Professional and Digital Marketing qualifications. You will have the opportunity to join our ‘Met Marketers’ society and CIM Student chapter to engage in creative and entrepreneurial activities. Take on the global CIM The Pitch competition and tackle a real-life marketing challenge set by a leading charity, where top finalists get the chance to pitch their ideas directly to the client. We offer this degree with two study options. You can choose four years full-time or five years full-time which would include a one-year industry placement before your final year that will give you hands-on experience in a real-life working environment. This year in industry gives you practical skills that many employers seek, giving you a competitive edge upon graduation.