Course summary
This is a four-year programme that includes a year of foundational study and leads directly into the degree course. Our foundation year offers the chance to strengthen your skills, knowledge and confidence, before you advance to stage one of your honours degree. The BA (Hons) Digital Marketing Management degree at Cardiff Met has been developed in conjunction with the Institute of Direct and Digital Marketing (IDM) syllabuses and the needs of the digital industry. Digital marketing channels have revolutionised the manner in which all businesses - whether domestic or global, large or small independent enterprises - operate and market their business activities. An ever increasing number of organisations are embracing digital marketing platforms in order to enhance and support their core marketing communications objectives. As such digital marketing management has evolved from a peripheral element of organisational marketing to a pivotal 'must do' activity. Employers from all sectors of business are seeking out graduates with digital marketing skills in an endeavour to facilitate this knowledge base within their organisations. You will learn a wide range of key digital marketing tools and techniques including Digital Analytics, Search Marketing: Content and SEO & PPC and Mobile and Social Marketing. Becoming a 'Met Marketer' will enable you to gain the academic knowledge and practical skills needed to gain employment in the marketing industry and has a great reputation for its vocational orientation. Upon graduating you will have a wide base of digital, marketing and management knowledge in what marketers say will be the most important knowledge capabilities in five years: Digital Marketing, Branding, Marketing communications, Global and International Marketing, PR and Corporate Reputation. The BA (Hons) Digital Marketing Management degree will also enable you to use this knowledge to create a joined-up digital marketing plan. The Lecturers have both academic knowledge and industry experiences to teach you the skills you need for the workplace after graduation. You will undertake a compulsory work placement module in the second year as this is considered an essential requirement for all marketing students. For those who wish, there is the additional opportunity to take a sandwich degree in which the third year could be spent undertaking an appropriate marketing industry placement. Cardiff School of Management has a dedicated work placement team to help you. We offer this programme with two study options. You can choose four years full-time or five years full-time which would include a one-year professional placement before your final year that will give you hands-on experience in a real-life working environment. This sandwich year would give you practical skills that many employers seek, giving you a competitive edge upon graduation.
Qualified teacher status (QTS)
To work as a teacher at a state school in England or Wales, you will need to achieve qualified teacher status (QTS). This is offered on this course for the following level:
- Course does not award QTS
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
- Course code:
- N51F
- Institution code:
- C20
- Campus name:
- Cardiff Met - Llandaff
- Campus code:
- 1
Points of entry
The following entry points are available for this course:
- Foundation
Entry requirements
Qualification requirements
UCAS Tariff - 32 points
A level
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - PPP
Access to HE Diploma
Scottish Higher
International Baccalaureate Diploma Programme - 24 points
Welsh Baccalaureate - Advanced Skills Challenge Certificate (first teaching September 2015)
Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)
GCSE/National 4/National 5
OCR Cambridge Technical Extended Diploma - PPP
OCR Cambridge Technical Diploma - PP
If your qualifications are not listed above, please contact Cardiff Met Admissions who will advise you
Please click the following link to find out more about qualification requirements for this course
https://www.cardiffmet.ac.uk/study/Pages/Undergraduate-Courses-A-Z.aspx
English language requirements
Test | Grade | Additional details |
---|---|---|
IELTS (Academic) | 6 | No element lower than 5.5. Academic IELTS test required. |
PTE Academic | 52 | No element lower than 51 |
TOEFL (iBT) | 72 | TOEFL Internet required. |
Cambridge English Advanced | Level B2 | Minimum 169 (no element lower than 162) |
Student Outcomes
There is no data available for this course. For further information visit the Discover Uni website.
Fees and funding
Tuition fees
Republic of Ireland | £9000 | Year 1 |
Channel Islands | £9000 | Year 1 |
EU | £16000 | Year 1 |
England | £9000 | Year 1 |
Northern Ireland | £9000 | Year 1 |
Scotland | £9000 | Year 1 |
Wales | £9000 | Year 1 |
International | £16000 | Year 1 |
Additional fee information
Provider information
Cardiff Metropolitan University
Student Recruitment & Admissions
Western Avenue
Cardiff
CF5 2YB