Course summary

Our International Business with Marketing BSc combines the key concepts and principles of international business, with a selection of marketing-focussed modules. A degree in business with marketing will provide you with the skills you need to succeed in an environment where business operations are becoming increasingly global in scale. National boundaries now matter very little to decisions about where goods are made, and where services are provided. This programme will teach you what this means for today’s business world. We offer International Business with Marketing as a BSc or an MA - the BSc (Hons) option is right for you if you want to study business-specific subjects, with less of a focus on the arts or social science subjects. The core modules in the first two years focus on business, management, marketing, and finance, with economics at the centre – covering micro and macroeconomics. Throughout, we’ll analyse the major external factors affecting global business, globalisation and applied policy, whilst drilling down into key areas of marketing such as consumer behaviour, marketing strategy, research and analysis. In this course, you will focus more on marketing and gain a strong understanding of international business processes and practices.