Course summary

Marketing is the vital bridge between an organisation’s products or services and their intended audience. Marketing can make or break a business. Skilled marketing professionals are highly valued in every industry, and have access to a wide range of career pathways. Our Marketing and Management BSc combines business management with contemporary marketing theory and practice. You will learn the essential principles of marketing and management in your first year. In your second and third years, you will progress to more intensive studies of specialised areas such as advertising, consumer psychology, services marketing, brand management, market analytics and digital marketing. If you select the 'Year in Industry' route, you will have the opportunity to spend the third year of your degree on an industry placement with an employer. The Chartered Institute of Marketing (CIM) has awarded a Graduate Gateway against this programme. The modules you study as part of the degree give exemptions towards the CIM Certificate and CIM Diploma in Professional Marketing. To complete the CIM qualifications, you must then take one or two CIM modules (for the certificate and diploma respectively), after graduation.