Course summary

This programme, accredited by both the Chartered Institute of Marketing (CIM) and the Institute of Data and Marketing (IDM), has been designed for graduates who aspire to advanced study and a career in marketing. It will prepare you to respond to the marketing challenges posed by today's global business environment. Our pathways allow you to specialise in marketing strategy or digital marketing, or to pursue a broader marketing degree. Our MSc Marketing programme will help you achieve industry-recognised CIM and IDM qualifications which are highly sought after by employers, preparing you for a successful career in marketing. Through the CIM accreditation, MSc Marketing graduates can achieve CIM qualifications at an accelerated pace with exemptions for two of the three modules required for the Level 4 Certificate in Professional Marketing, and one exemption for the Level 6 Diploma in Professional Marketing. Through the IDM accreditation, our MSc Marketing students can gain a Certificate in Digital and Data Driven Marketing and Student Membership of the Data and Marketing Association (DMA). By studying MSc Marketing at the University of Bristol, you will become part of a dynamic and diverse body of staff and students. You will be taught by experienced academics, many of whom have worked at senior marketing roles in industry or are actively engaged in conducting pioneering marketing research at international level. A large percentage of our Business and Management research is rated as world-leading or internationally excellent (REF 2021), reflecting its role in shaping policy and practice in the UK, Europe and globally. As an MSc Marketing student, you will have the opportunity to put what you have learned into practice by undertaking a project around a current marketing issue for an industry partner. Opportunities are coordinated by our dedicated specialist team, the Professional Liaison Network. Students and graduates will also benefit from the reputation of the University, which ranks in the top 10 UK universities (QS World University Rankings 2025) and 5th most targeted university by top UK employers (High Fliers Graduate Market report 2025). Teaching for this postgraduate programme will be delivered at our new Temple Quarter Enterprise Campus, opening 2026. Here, enhanced links with industry and collaborative learning spaces will provide students with real-world knowledge, networks and skills to succeed once you graduate. Depending on your choice of optional units, you may also be taught on the Clifton Campus.