Course summary

BSc Marketing at Lancaster takes a highly flexible approach to your degree. We don’t want to put you through the ‘Marketing Mill’ and have you come out with just a degree in Marketing, we want you to be differentiated by your studies. As such we offer many pathways through your time at Lancaster, where you are able specialise in luxury marketing, brand management, social media management amongst many others. Studying Marketing at Lancaster helps you develop an understanding of many critical questions: Why do people buy a product or service? How are YouTube, vlogging and Instagram influencers changing the marketing landscape? What are the ethics behind collecting consumer data? From sales to branding to distribution, you focus completely on marketing from the start of your studies, going beyond management aspects and marketing’s crucial role in a company’s success, helping you understand consumers. We help to craft the skilled professionals required to develop, design and implement marketing programmes, processes and activities that contribute positively to the consumer society. By coming to Lancaster, you not only gain holistic and on-the-pulse marketing learning from world-leading academics, you tap into a rich alumni network that only one of the oldest marketing departments in the UK can offer, with graduates at global companies including Google, IBM, P&G, Warner Brothers, Disney, and Reebok. You will be challenged to think mindfully and critically about topics such as supply chains and the treatment of supplier networks, over-consumption, and how to negotiate strategies effectively in turbulent times such as Brexit and Covid-19. We work tirelessly to ensure our students have the disciplinary knowledge to succeed, and throughout your degree, you put your learning into practice. Our consultancy-based courses see you work on a live client project, conducting research and consulting for companies, better preparing you for life as a marketer. Previous projects have been with companies including the MOBO awards, Saatchi and Saatchi, Tesco, Lake District Tourism, as well as numerous SMEs and charities. You are supported throughout by an academic tutor – offering pastoral support on academic work, time management, personal matters and everything in between. Our careers team includes a dedicated departmental careers coach who works with you from day one, challenging you to think about where you want to work after graduation, and helping you build and develop your CV with the experience it needs to secure a successful graduate position in a sector and company of your choosing. During the three years of this degree, you will experience a broad range of learning opportunities, with a strong emphasis on collaborative working, that support your personal development as well as your academic skills. You will also carry out a market research project with a real client which may include an international branded organisation, agency, charity or local company. These projects will strengthen your market research abilities and give you the opportunity to apply theoretical knowledge to the real world. If you wish to gain an understanding of current marketing theory and practice, you will receive an excellent grounding by studying with us. Past graduates have been employed as assistant brand managers, account executives and marketing managers across a wide spectrum of commercial and not-for-profit organisations.