Course summary

Study with us • develop the skills and expertise required to set up your own business and the marketing required by organisations • gain valuable industry experience in Years 3 and 4, working with placement companies • learn from the experiences of our guest lecturers who include industrial contacts and alumni • gain real-world skills, which are valued by employers, through taking part in student competitions in which you will plan and develop a business idea • Marketing is ranked 1st in the Scotland (Complete University Guide 2025) Why this course? • Business Enterprise is about the creation of wealth, creativity and resourcefulness and exploiting change. This course is designed for students who want to start a new enterprise, those who want to take over the management of an existing business and those who are aiming for leadership positions. • This course will help you develop the skills for a variety of marketing and management careers. You’ll understand customer requirements, added-value products and services and the role of communications in customer satisfaction • Winners of CIM's The Pitch (2018, 2019, 2020, & 2022 & 2024) with students recognised as ‘Marketers of The Future'