Course summary

This course is subject to University approval. Are you fascinated by the forces that drive markets, the strategic choices firms make and how data can support private and public decision-making? Gain a rigorous grounding in economic principles and how firms apply them to create value and manage risk. From day one of this programme, you will stand at the crossroads of economics and business, learning how macro-trends, digital disruption and regulation shape corporate strategy - and how to translate that knowledge into clear, actionable insight. You will master the language of economics, while simultaneously learning the essentials of management, financial economics and data analytics. You will learn to connect theory to the firm and focus to the inner workings of companies and the global value chains they inhabit. Throughout the programme, you will move from theory to real-world decision, examine the impact of technology, regulation and shifting consumer preferences, and practise turning evidence into sound recommendations. Whether you see yourself advising companies, supporting investment decisions, influencing policy from a business perspective, or building your own venture, this programme equips you with relevant insight and skills. During your studies, you will explore:

• Economic principles in business contexts, where you build a strong foundation in micro- and macroeconomic theory, learning how economic forces shape firm behaviour, market outcomes, and national and international economic performance.

• Business decision-making and strategy, where you will explore how businesses make strategic choices—from pricing and investment to innovation and expansion—and how these are affected by competition, regulation, and technological change.

• Quantitative and digital skills, where you will develop essential skills in data analysis, quantitative methods, and introductory programming. You will learn how to collect, analyse and present data to support business decisions, using techniques relevant to today’s data-driven economy.

• Financial and market awareness, where you will gain insight into how financial systems work, how firms manage risk and capital, and how global markets influence business strategy.

• Law, policy, and regulation, where you will understand the legal and institutional environments in which businesses operate, including competition policy, regulatory frameworks, and economic governance and how they shape opportunities and constraints for firms.

• Communication and impact, where you will refine your ability to translate economic and business insight into persuasive, evidence-based recommendations. Whether briefing executives, writing reports, or delivering presentations, you will learn to communicate with clarity and authority.