Course summary
Train in applied economics, policy, marketing and research methods in the context of food with our MSc Food Economics and Marketing master’s degree. Focusing on how economic and marketing forces influence decisions of producers, processors, retailers, consumers and policy makers along food supply chains – at a domestic and international level – this programme will provide you with critical training in applied economics, marketing, and quantitative and qualitative research techniques. For more information, please visit the programme page: https://www.reading.ac.uk/ready-to-study/study/subject-area/international-development-and-applied-economics-pg/msc-food-economics-and-marketing
Modules
Sample modules: Advertising and Branding
- Advanced Marketing, Advertising and Branding
- Research Methods in Economics and Marketing
- Food Policy and Supply Chain Management
- Consumer Behaviour: Concepts and Theory
- Nudging and Behaviour Change
- Contemporary Issues in Consumer Behaviour.
Entry requirements
IELTS: 6.5 overall with no element less than 5.5 (or equivalent). Entry requirements: Applicants are normally required to have a good undergraduate honours degree, ideally 2:1 or above (or equivalent from an internationally recognised university outside the UK). Applicants who have relevant career experience are also welcome to apply. Students may join immediately after their undergraduate degree, or after some years of employment to enhance career prospects by acquiring further skills. You will need an intermediate knowledge of microeconomics and quantitative methods, however, strong applicants with little or no training in economics may be admitted, provided you attend a pre-sessional economics course.
Fees and funding
Tuition fees
No fee information has been provided for this course
Additional fee information
No additional fees or cost information has been supplied for this course, please contact the provider directly.
Provider information
University of Reading
Whiteknights House
PO Box 217
Reading
RG6 6AH