Course summary
Train in applied economics, policy, marketing and research methods in the context of food with our MSc Food Economics and Marketing master’s degree. Study at one of the UK’s leading universities for environmental and ethical performance (the University of Reading is ranked 4th in the People and Planet University League, 2024/25). Focusing on how economic and marketing forces influence decisions of producers, processors, retailers, consumers and policy makers along food supply chains – at a domestic and international level – this programme will provide you with critical training in applied economics, marketing, and quantitative and qualitative research techniques. Joining this programme means you’ll also be joining the Graduate Institute of International Development, Agriculture and Economics in our School of Agriculture, Policy and Development, where we are committed to empowering change through our teaching and research. Our academics tackle some of the world’s most pressing issues across their respective fields of expertise, and our mission is to make a difference in the context of the United Nations’ Sustainable Development Goals. For more information, please visit the programme page: https://www.reading.ac.uk/ready-to-study/study/subject-area/international-development-and-applied-economics-pg/msc-food-economics-and-marketing
Modules
Sample modules include:
- Advanced Marketing, Advertising and Branding
- Research Methods in Economics and Marketing
- Food Policy and Supply Chain Management
- Consumer Behaviour: Concepts and Theory
- Nudge, Motivation and Behaviour Change
- Contemporary Issues in Consumer Behaviour.
Entry requirements
IELTS: 6.5 overall with no element less than 5.5 (or equivalent). Normally a good undergraduate honours degree (high 2:2 or above), or equivalent from a university outside the UK, in a subject falling in the areas of marketing, business, economics, food science and agriculture. Applicants who have relevant career experience are also welcome to apply. Applicants without prior knowledge of microeconomics and quantitative methods are strongly advised to take some preliminary economics courses before commencing their study. Students may join immediately after their undergraduate degree, or after some years of employment to enhance career prospects by acquiring further skills.
Fees and funding
Tuition fees
No fee information has been provided for this course
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
No additional fees or cost information has been supplied for this course, please contact the provider directly.
Provider information
University of Reading
Whiteknights Campus
Reading
RG6 6UR