23Nov
UndergraduateAnglia Ruskin University has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.
Open days
Course summary
Develop your business and analytical skills and take your first steps into the exciting world of marketing, with our BSc (Hons) Marketing degree in Peterborough. Whichever industry you want to work in, gaining a recognised marketing qualification is a sure-fire way to stand out from the crowd. By studying BSc (Hons) Marketing at ARU Peterborough, you’ll achieve a sound understanding of the terminology, concepts, principles, and techniques used in marketing. We’ll encourage you to pursue areas of particular interest, and to appreciate the importance of the social, political, ethical, technological, environmental, and global contexts in which today’s businesses – and marketers – operate. It’s perfect preparation for a career in this varied, fast-moving field. As well as looking at the principles and practice of marketing, our BSc (Hons) Marketing degree has a strong foundation in business and management. While studying at ARU Peterborough, you’ll evaluate markets as a method of resource allocation, ‘market failures’, and policy corrections, both product and factor markets. You’ll learn to deploy your knowledge and skills to design, implement and evaluate marketing strategies, and effectively use a range of marketing tools and techniques to deliver results. You will be able to devise credible solutions to organisational problems in a wide range of marketing contexts. You will also develop a comprehensive understanding of the principles and functions of management, including human resources, marketing, accounting, and finance, including knowledge and information management. One of the benefits of studying at ARU Peterborough is the opportunity to build strong networks with local employers, and work on real-world business challenges. Throughout the course you’ll find an emphasis on developing important transferable skills. These include analysing literature, communicating your theories and findings, and applying a variety of research techniques to the solution of business problems. As a graduate, you’ll be ready to apply your knowledge and skills in the world of business and marketing.
Modules
Year 1: Core modules Literacies in Higher Education Introduction to Business and Law Extended Project Into ARU Year 2: Core modules Introduction to Financial Analysis and Management Digital Business and Principles of Marketing Global Business Environment and International Strategy Organisational Behaviour Introduction to Business Contracts and the Law Year 3: Core modules Consumer Behaviour Retail and Services Marketing Ruskin Module (15 credits) Entrepreneurial Practice Project Management Year 4: Core modules Strategic Brand Management Sustainable Enterprise Marketing Communications Undergraduate Major Project
Assessment method
The assessments are designed to allow you to demonstrate what you’ve learned, and to make sure you’re developing the abilities and skills you need to complete the course. You can expect an interesting mix of coursework, essays, and activity-based assignments. Your assessments could include problem-solving activities, consultancy projects, presentations, and group or individual reports.
How to apply
29Jan
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
- Course code:
- N507
- Institution code:
- A60
- Campus name:
- ARU Peterborough
- Campus code:
- P
Points of entry
The following entry points are available for this course:
- Year 1
Entry requirements
Qualification requirements
GCSE/National 4/National 5
5 GCSEs at grade D, or grade 3, or above and evidence of two years post-GCSE study at Level 3. If you have achieved at least grade E in one A level, or equivalent, you are exempt from the two years post-GCSE study requirement, but you still must meet the GCSE requirements. Applicants who do not meet the two years post GCSE study at level 3 may be considered based on their satisfactory employment history, which must be a minimum of two years full time employment supported by employer evidence and deemed appropriate by the University for meeting the course of study applied for.
Please click the following link to find out more about qualification requirements for this course
English language requirements
| Test | Grade | Additional details |
|---|---|---|
| IELTS (Academic) | 5.5 | With minimum 5.5 in each component |
Equivalent English Language qualifications, as recognised by Anglia Ruskin University, are also accepted.
Student Outcomes
Operated by the Office for Students
Employment after 15 months (Most common jobs)
Go onto work and study
The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
Tuition fees
| England | £9250 | Year 1 |
| Northern Ireland | £9250 | Year 1 |
| Scotland | £9250 | Year 1 |
| Wales | £9250 | Year 1 |
| Channel Islands | £9250 | Year 1 |
| Republic of Ireland | £9250 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
https://www.aru.ac.uk/student-life/preparing-for-university/help-with-finances
Provider information
ARU Peterborough
University House
Bishops Road
Peterborough
PE1 5BW