Course summary

This one-year top-up course is for those who already have qualifications (Level 4 and 5 or 240 credits) or experience in a relevant field and wish to gain a full degree in business management with a specialism in digital marketing. You explore leadership, planning, policy making and how responsible innovation underpins modern business management alongside gaining an in-depth knowledge of digital technologies, global marketing, and the impact of marketing communications on a given industry or product. Other pathway options include: Business Analytics Finance Human Resource Management International Business Facilities and specialist equipment

• New, state-of-the-art business analytics suite to support data analytics, 'big-data', data mining, digital marketing, SEO and other management skills

• Our London Stock Exchange Group trading room, reacting to live ‘stock-market’ data

• Software includes Microsoft Power BI and Vensim simulation, for analysing complex and messy business problems, plus VR immersive skills practice

• Access to Sage, Eikon and the econometrics software STATA as well as Semrush digital marketing software

• This course is practice focused and industry relevant across a variety of organisational, cultural and social settings.

• Actively engage in working with your peers and tutor in a face-to-face environment on real-life projects, case studies, and simulations.

• Develop your skills in research, analysis and problem solving as well as in sourcing, analysing, evaluating and applying information to a range of complex situations.

• Benefit from regular engagement with industry and authentic assessment opportunities, dealing with real-world problems and issues.

• Access virtual simulation games that allow you to participate in running a business and experience collaborative working.

• Learn from research-driven academics actively involved in consultancy work including with the University’s Innovations Bridges project supporting local SMEs.

• Attend regular masterclasses from industry experts, learning from their experience and keeping at the leading edge of your field.

• Benefit from field trips to see business management and marketing in action.