Course summary

This top-up degree is aimed at anyone from outside the UK with a business and marketing background who wants to further develop their digital marketing skills within the international arena. This course enables you to transform an existing marketing or business qualification into a BA (Hons) in International Marketing, at Coventry University.

• This one or two year course is designed for students who are studying a degree equivalent marketing or business course, outside of the UK, such as with one of our international partner institutions.

• The course will build on your existing business and marketing knowledge and skills, but then offer opportunities to develop specialised areas of marketing expertise.

• This course is relevant if you want to specialise in the key business discipline of marketing, giving you flexibility to work in a variety of marketing roles, such as brand management, or developing customer focused sales strategies.

• Turn your current marketing qualification into a BA (Hons) degree from an award-winning university with a business school that has over 60 years of experience and strong industry connections.

• Develop a broad range of business and more specific marketing skills and knowledge, creating flexibility to work in a variety of marketing roles, such as brand management, sales strategist or a data analytics marketeer.

• This course utilises a variety of innovative teaching spaces, such as the DigiComm Lab, or Simulation suite, to enhance your learning experience and helping you prepare for the real world of work.

• You will be taught by expert staff, who have a mix of practitioner and academic experience in business and marketing, who will use real world, problem-based approaches to teaching and learning.

• The course is specially designed for international students, where you will study in a supportive environment. Particular attention is given to language support and enhancing your future employability prospects, for your desired career.