Course summary

This profession helps businesses to optimise their innovation, new product development and stakeholder insights. It will attract students from all creative disciplines as well as those from business and marketing.

• The situation of the course within a creative environment will help you to engage and collaborate with practical insight and to have a good understanding of the design development process.

• You will engage in a mixture of creative design (through peer collaborations with design students) and the practice of management and leadership processes to equip you to lead creative design within a commercial environment.

• You are provided with multiple options for the expression of creative explorations, including academic writing, oral and visual presentations, digital portfolios and online content.

• Key features of the course are the opportunity for working with live client projects, international travel experiences2, and where possible, Collaborative Online International Learning projects (COIL) with collaborating study institutions.