Course summary
This pathway combines what you learn in the International Business course with the skills and concepts of Political Marketing and Management. The course covers how to use marketing and management in campaigns for political parties, governments, and parliaments. Alongside International Business, you'll learn about:
- Political marketing research, strategy and branding
- Human resource management in political workplaces
- Political communication and campaigning
- political organisations and political parties
- campaign teams
- parliaments
- local government departments
- political offices
- external contractors in market research
- communication consultancies who carry out work for political organisations
- business government relations
- place and nation branding
- brand management
- green politics
- public policy
Entry requirements
https://www.dundee.ac.uk/postgraduate/international-business-political-management/entry-requirements
Fees and funding
Tuition fees
England | £10500 | Year 1 |
Northern Ireland | £10500 | Year 1 |
Scotland | £10500 | Year 1 |
Wales | £10500 | Year 1 |
Channel Islands | £10500 | Year 1 |
Republic of Ireland | £10500 | Year 1 |
EU | £23000 | Year 1 |
International | £23000 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
Provider information
University of Dundee
Nethergate
Dundee
DD1 4HN