18Oct
UndergraduateCoventry University has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.
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Course summary
The BA (Hons) Marketing and Public Relations (PR) degree aims to equip you with the knowledge, competencies and skills that are required to be successful in contemporary marketing and PR industries. In recent years, marketing and PR have gained increasing significance with the growth of digital marketing, social media and corporate social responsibility. Working in a marketing environment can be fast-paced, exciting and fun, and touches on all aspects of the business such as branding, positioning, and working towards building a sustainable image. Why you should study this course
- Marketing and PR have surged in importance due to the rise of digital marketing, social media, and corporate social responsibility.
- Careers in marketing offer a dynamic, thrilling environment, influencing vital business areas.
- PR Professionals engage in fast-paced, dynamic roles, contributing to an organisation's strategic positioning and long-term success.
- Comprehensive Skill Development: Our BA Marketing and PR degree provides a holistic curriculum designed to equip you with a diverse skill set, covering areas such as strategic communication, digital marketing, branding, and campaign management.
- Industry-Relevant Experience: The course aims to offer you the opportunity to experience practical projects, where you have the opportunity to gain hands-on experience and insight into real-world marketing and PR scenarios, preparing you for success in the competitive job market.
- Expert Faculty Guidance: Learn from seasoned professionals and academics who bring a wealth of industry experience and knowledge to the classroom, providing mentorship and guidance to help you excel in your studies and future careers.
- Networking Opportunities: The course aims to offer you opportunities to connect with industry leaders, alumni, and fellow students through networking events, guest lectures, and professional associations, expanding your professional network and opening doors to potential job opportunities, subject to availability2.
- Career Advancement Prospects: With a BA Marketing and PR degree, graduates are well-positioned for a wide range of career paths in marketing agencies, corporate communications departments, public relations firms, non-profit organisations, and more, offering ample opportunities for growth and advancement.
- If you choose to leave the degree course after successfully passing Year 1, you will be eligible for a Higher National Certificate (HNC) in Marketing and PR. If you choose to leave the degree course after successfully passing Year 2, you will be eligible for a Higher National Diploma (HND) in Marketing and PR.
Modules
Year 1: Marketing Principles Marketing Communications Public Relations in Context Contemporary Skills for Public Relations Year 2: Digital Marketing Entrepreneurial Marketing Innovation in PR Media Relationship Management Final year: International Marketing and PR Advanced PR Planning and CSR Strategic Marketing Management Marketing and PR Research Project
Professional bodies
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- Chartered Institute of Marketing
How to apply
14Jan
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
Please select a course option – you will then see the application code you need to use to apply for the course.
Points of entry
The following entry points are available for this course:
- Year 1
Entry requirements
Qualification requirements
UCAS Tariff - 104 points
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - MMM
Access to HE Diploma
Pearson BTEC Level 3 National Diploma (first teaching from September 2016) - D*D
International Baccalaureate Diploma Programme - 28 points
GCSE/National 4/National 5
We’re here to help you achieve your study goals. If your qualifications or expected levels of grades differ from those outlined above, chat with our admissions team and between us we will explore the possibilities open to you. We accept a range of qualifications and our study experience is designed to give you options and support from the start. Contact us via our website to find out more.
Student Outcomes
Operated by the Office for Students
Employment after 15 months (Most common jobs)
Go onto work and study
The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
Tuition fees
| England | £9535* | Year 1 |
| Northern Ireland | £9535* | Year 1 |
| Scotland | £9535* | Year 1 |
| Wales | £9535* | Year 1 |
| Channel Islands | £9535* | Year 1 |
| Republic of Ireland | £9535* | Year 1 |
*This is a provisional fee and subject to change.
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
Additional costs/fee information
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Studying this course with a sandwich year incurs an additional £1,500 fee (£1,800 for international students) to cover your academic support throughout your placement year.
For full international fees and the most up to date information about tuition fees, please check the relevant course page of the Coventry University website.
Provider information
CU Coventry
8 Mile Lane
Coventry
CV1 2TU