Skip navigation
Marketing and Public Relations at Coventry University - UCAS

There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Course summary

The Marketing and Public Relations (PR) BA (Hons) degree aims to equip you with the knowledge, competencies and skills that are required to be successful in contemporary marketing and PR industries. In recent years, marketing and PR have gained increasing significance with the growth of digital marketing, social media and corporate social responsibility. Working in a marketing environment can be fast-paced, exciting and fun, and touches on all aspects of the business such as branding, positioning, and working towards building a sustainable image. Recognised by the Chartered Institute of Public Relations (CIPR) and the Chartered Institute of Marketing (CIM), you will become a member of these professional associations for the duration of your course and have the opportunity to gain a Level 3 Foundation Certificate and Level 4 CIM Certificate in Professional Marketing in addition to your degree (subject to additional fees). If you choose to leave the degree course after successfully passing Year 1, you will be eligible for a Higher National Certificate (HNC) in Marketing and PR. If you choose to leave the degree course after successfully passing Year 2, you will be eligible for a Higher National Diploma (HND) in Marketing and PR. For the most up-to-date information about course modules, sandwich years or part-time learning, please visit our website.

Modules

Year 1: Marketing Principles Marketing Communications Public Relations in Context Contemporary Skills for Public Relations Year 2: Digital Marketing Entrepreneurial Marketing Innovation in PR Media Relationship Management Final year: International Marketing and PR Advanced PR Planning and CSR Strategic Marketing Management Marketing and PR Research Project


How to apply

Application codes

Please select a course option – you will then see the application code you need to use to apply for the course.

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

All applications are considered on an individual basis and the whole application is reviewed which includes previous and predicted qualifications, experience, reference and your motivation to study the course. The University also accepts the BTEC Level 3 National Extended Certificate/BTEC Level 3 Subsidiary Diploma and BTEC Level 3 National Diploma/BTEC Level 3 Diploma for entry onto degree programmes, provided that they are studied in combination with other qualifications that are equivalent to three A2 Levels. This may include subject specific requirements where necessary. If you are successful in receiving an offer, you will be invited to an Applicant Visit Day to discover more about the course and studying at Coventry University Group.


Student Outcomes

Operated by the Office for Students
81%
Employment after 15 months (Most common jobs)
92%
Go onto work and study

The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

No fee information has been provided for this course

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

Fees are to be confirmed. Refer to our website for details.
Marketing and Public Relations at Coventry University - UCAS