Course summary

The MA Graphic Design: Branding and Digital Strategy is designed for graduates of BA (Hons) Graphic Design (or related degrees) looking to take their skills to the next level. Whether you're working in design already or have recently completed your undergraduate studies, this course offers a unique opportunity to refine your expertise and expand your creative potential in the realms of graphic design, branding, and digital communications. This flexible programme has been carefully crafted to fit around your professional commitments, offering both full-time and part-time study options. This flexibility ensures that you can pursue your postgraduate qualification without having to sacrifice your career or personal life. We understand that achieving a balance between study and work is crucial, and our schedule allows you to manage your time effectively while still delivering outstanding results. Throughout the course, you will be challenged to think innovatively and push the boundaries of your current design practice. The focus is on developing strategic, creative thinking within the context of modern branding and digital design. By working on realistic projects, you will enhance your ability to create dynamic solutions and communication strategies for an ever-evolving digital world. A standout feature of this programme is its integration of Artificial Intelligence (AI) technology within the learning process. AI tools are now integral to the design industry, and this course ensures you are equipped with the skills to harness the potential of AI in your work. You’ll explore how AI can support your creative decisions, streamline workflows, and offer new approaches to problem-solving in branding and digital design. With the rapidly evolving role of AI in design, you’ll be well-placed to lead in a future where technology and creativity go hand in hand. This qualification offers an opportunity to transform your approach to design and to position yourself at the forefront of the creative industry. Whether you're a freelance professional or educator, or aiming to work within a design agency, the skills, insights, and expertise gained throughout the course will prepare you for the challenges of a fast-changing digital world. Progression opportunities for graduates with the 'MA Graphic Design: Branding and Digital Strategy' qualification include: Continuing Education: Graduates may pursue further academic study, such as a PhD in Graphic Design, Branding, Marketing, or related fields, allowing them to specialise or focus on research. Career Advancement: The MA prepares graduates for senior roles such as Creative Director, Brand Strategist, Marketing Manager, UX/UI Designer, or Digital Marketing Specialist within agencies or organisations. Entrepreneurship: Some may launch their own design studio or branding consultancy, using the expertise and portfolio developed during the course to build independent businesses. Specialised Training: Additional certifications or workshops in UX, digital advertising, or branding strategy can further refine skills and enhance employability. Networking and Professional Associations: Joining industry groups, attending events, and participating in online communities offers graduates mentoring, collaboration, and job opportunities. Industry Partnerships: Strong connections with companies and agencies support practical learning and boost post-graduation employment prospects. Professional Development: Workshops, seminars, and guest lectures equip students with job search strategies, freelance business skills, and insights from industry leaders, ensuring they are career-ready.