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Marketing and Management at University of Hull - UCAS

Course summary

Want to become a creative, strategic decision-maker? Combine management theory with marketing insight to set you on the path to a career delivering imaginative solutions to business problems. Study the latest marketing and management concepts, understand consumer behaviour and be ready to harness the power of digital marketing and social media. You’ll be learning all this and much more at our prestigious business school. The Hull University Business School is accredited by AMBA and AACSB – fewer than 2% of the world’s 12,000 business programmes hold these marks of quality. Combined with our Chartered Institute of Marketing (CIM) course accreditation, your route to further professional qualifications is faster, through significant exemptions from essential exams. Why study at Hull? • Get hands-on from day one: Work on live industry projects for international brands, and take part in our annual marketing challenge or a placement year. • Qualify faster and earn more: Thanks to our CIM accreditation you’ll graduate already part-qualified, which could mean you start on a higher salary. • 100% employability: A perfect 100% of our students are in work or further study 15 months after graduating.¹ Where could this take you? You’ll have the latest marketing skills supported by broad business knowledge, so your career could take you anywhere. With real-world examples on your CV, you’ll stand out whether you’re applying for a brand management role, a graduate scheme, or a job in digital marketing. Our graduates go into a wide range of careers with international brands and household names, including Nestlé, Next, Heinz, Red Bull and HSBC. On-campus networking events might just land you an internship or job offer. ¹ (Marketing and Business Strategy) UK domicile full-time first degree leavers; Higher Education Graduate Outcomes statistics, for the academic year 2020/21, published by HESA June 2023.

Modules

Core modules Business Ecosystems and Environmental Analysis Operations, Supply Chain and Business Practices Consumer Insights Integrated Marketing Communications and Branding Organisational Management Business Strategies International Marketing Research and Consultancy Skills Optional modules Leadership and Change Management Sustainable Business and Innovation Global Logistics and International Trade Understanding Entrepreneurship All modules are subject to availability and this list may change

Assessment method

You'll be assessed through a combination of written, practical and coursework assessments throughout your degree. Written assessment typically includes exams and multiple choice tests. Practical is an assessment of your skills and competencies. This could include presentations, school experience, work experience or laboratory work. Coursework typically includes essays, written assignments, dissertations, research projects or producing a portfolio of your work.

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

  • Chartered Institute of Marketing

How to apply

Application codes

Course code:
N504
Institution code:
H72
Campus name:
The University of Hull
Campus code:
-

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

Applicants with other qualifications are welcome to apply.


English language requirements

TestGradeAdditional details
IELTS (Academic)6This course requires IELTS 6.0 overall, with at least 5.5 in each skill. For other English language proficiency qualifications accepted by the University please visit www.hull.ac.uk
Institution's Own Test60% overall (with minimum 55% in each skill)

Please click below for a list of the English language qualifications we accept.

https://www.hull.ac.uk/Choose-Hull/Study-at-Hull/Admissions/English-language-requirements.aspx


Student Outcomes

Operated by the Office for Students
80%
Employment after 15 months (Most common jobs)
94%
Go onto work and study

The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

Republic of Ireland £9250* Year 1
England £9250* Year 1
Northern Ireland £9250* Year 1
Scotland £9250* Year 1
Wales £9250* Year 1
Channel Islands £9250* Year 1
International £16500* Year 1

*This is a provisional fee and subject to change.

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.
Marketing and Management at University of Hull - UCAS