Accredited by the Chartered Institute of Marketing, this course is designed for people who have with a strong interest in marketing – but who also want to train for management. It’s ideal if you want to become a creative, strategic decision maker who’s capable of delivering imaginative solutions to business problems. At Hull, as part of the Hull University Business School, you’ll study the latest marketing and management concepts, work on live business project for international brands and be fully supported by passionate and expert staff, who offer practical, hands on experience. This course prepares you for a range of careers. You’ll learn to understand consumer behaviour through marketing intelligence and analytics and how to harness the power digital marketing and social media. And you'll prepare for the challenge of staying up to date with the unpredictable, fast-paced business world. It's designed to train you into a strategic decision-maker and an inventive problem-solver. Taking part in our programme of live business projects will deepen and test your marketing skills, confidence and knowledge of marketing concepts. This year, as part of the annual marketing challenge, students had the chance to work with Team GB with the challenge of creating a marketing strategy to keep fans engaged between Olympic Games. You’ll also have the opportunity to take part in a placement year to gain valuable work experience- and get paid. Recent companies who have worked with our students include Siemens Games, Jaguar Land Rover, IBM and Sony. You’re supported throughout by our friendly tutors and professional staff. Not bad for enhancing the CV. Our students have also been supported to achieve success in the Chartered Institute of Marketing’s national competition, ‘The Pitch’ (reaching the national finals). As we’re accredited by the Chartered Institute of Marketing (CIM), that means you’ll be eligible for student membership. You can get exemptions from professional qualifications, access to a wider marketing network and invitations to professional marketing events. Official Team GB partners Did you know that the University of Hull is the official University Partner of Team GB? Our united belief is that anyone, with the right opportunities ahead and a dedicated team behind, can achieve extraordinary things. This is what our partnership with Team GB is built on. Extraordinary is in you – and we’ll help you find it. What does this mean for you? It means that whether you’re studying sports science, or marketing, or logistics, or healthcare, or engineering, you’ll be able to gain invaluable experience through this unique partnership. We are working with Team GB to create opportunities for volunteering and work experience, to get involved with meet-and-greet sessions with Olympians, host on-campus talks from guest speakers and so much more. Some of our students recently helped Team GB athletes get their kit ready to compete in preparation for the Minsk 2019 European Games. It’s an extraordinary partnership, and you won’t find it anywhere else. Find out more at hull.ac.uk/teamgb
Year 1 Compulsory modules Marketing Accounting and Finance Personal and Professional Skills for Contemporary Organisations Business Environments Operations, Supply Chain and Business Practices World Economy Year 2 Compulsory modules Consumer and Business Buyer Behaviour Responsible Business in Society Integrated Marketing Communications and Branding Marketing Intelligence Organisational Management Optional modules Contemporary Marketing Management Internet, e-Commerce and Emerging Technologies Management Systems and Standards for Sustainability Supply Chain Information Management and Big Data Summer School Passport Languages Year 3 Compulsory modules Digital Marketing and Social Media International Marketing Business Strategies Leadership and Change Management Dissertation or Research Project Optional modules Employee Relations and Engagement Organisation in the Digital Economy Managing Your Money – Personal Financial Planning Summer School Business Project Management Social and Not-for-Profit Marketing All modules are subject to availability and this list may change at any time.
You'll be assessed through a combination of written, practical and coursework assessments throughout your degree. Written assessment typically includes exams and multiple choice tests. Practical is an assessment of your skills and competencies. This could include presentations, school experience, work experience or laboratory work. Coursework typically includes essays, written assignments, dissertations, research projects or producing a portfolio of your work.
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- Chartered Institute of Marketing
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
- Course code:
- Institution code:
- Campus name:
- The University of Hull
- Campus code:
Points of entry
The following entry points are available for this course:
- Year 1
Applicants with other qualifications are welcome to apply.
English language requirements
|This course requires IELTS 6.0 overall, with at least 5.5 in each skill. For other English language proficiency qualifications accepted by the University please visit www.hull.ac.uk
|Institution's Own Test
|60% overall (with minimum 55% in each skill)
Please click below for a list of the English language qualifications we accept.
The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
|Republic of Ireland
*This is a provisional fee and subject to change.