Course summary
Overview Marketing is a fast-moving and crucial business function. It has been through a tech-driven revolution over the last 20 years. With Google, YouTube, Facebook, Instagram & Tik Tok now accounting for the lion’s share of global advertising revenues, marketing now has to be more targeted, measurable, and effective than ever before. Combine a passion for marketing and an interest in management, this course provides you with a set of leading-edge skills with a thorough grounding in management and prepare yourself for a range of exciting marketing careers. Choosing to study our Marketing and Management Degree Course at Norwich Business School, you will have the opportunity to develop knowledge in managing modern organisations and understand relevant marketing principles. You will gain experience and expertise in developing innovative and sustainable marketing campaigns. We offer a wide range of modules to choose from; you will be able to shape your own degree. Our BA Marketing and Management degree is ranked 6th for Marketing and Public Relations and in the top 20 for Business and Management by 'The Guardian University Guide 2023'. About This Course On this Marketing and Management BA, you’ll explore the essential elements of marketing, from a theoretical and practical perspective. Marketing is primarily concerned with understanding markets and the needs and wants of existing and potential customers. To better understand these principles, you’ll explore several approaches, including: consumer behaviour, segmenting, targeting, positioning, pricing, and marketing communications. You will also examine the theoretical frameworks that underpin the way organisations respond to market demand. By studying marketing and management together, you’ll gain a unique insight into the continuous changes and challenges of the business world. You’ll have the opportunity to explore contemporary issues in marketing and develop skills in innovative and sustainable marketing strategy, planning effective marketing communication, and utilising digital marketing and social media channels, understanding consumer behavior and cultures, and analysing customer insights through market research. As part of this course, you will also gain experience, expertise and confidence in communicating innovative marketing ideas through group presentations, professional project reports and even short-form video artefacts. Alongside the study of marketing, you will also develop skills in managing modern organisations, such as understanding and analysing the business environment, managing and processing digital data, and strategic awareness and analysis, as well as transferable employability skills through an applied business project. Norwich Business School is a friendly and supportive school, with a lively, proactive and international cohort. All our teaching is informed by our real-world business experience and expertise, as well as our world-leading research. With this course variant, you’ll also spend a year studying abroad, exploring another country as you continue to add to your highly employable skillset. Disclaimer Course details are subject to change. You should always confirm the details on the provider's website: www.uea.ac.uk.
How to apply
This course is not accepting applications at this time. Please contact the provider to find out more.
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
- Course code:
- NN5A
- Institution code:
- E14
- Campus name:
- Main Site
- Campus code:
- -
Points of entry
The following entry points are available for this course:
- Year 1
Entry requirements
Qualification requirements
UCAS Tariff - Not accepted
A level - ABB
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - DDM
Access to HE Diploma - D: 30 credits M: 15 credits
Scottish Higher - AAABB
Scottish Advanced Higher - BCC
International Baccalaureate Diploma Programme - 32 points
Cambridge International Pre-U Certificate - Principal
T Level
GCSE Requirements: GCSE English Language grade 4 or C and GCSE Mathematics grade 4 or C. We welcome a wide range of qualifications - for further information please visit our website www.uea.ac.uk
Please click the following link to find out more about qualification requirements for this course
English language requirements
Test | Grade | Additional details |
---|---|---|
IELTS (Academic) | 6 | IELTS score of 6.0 overall with minimum of 5.5 in each component |
We welcome applications from students from all academic backgrounds. We require evidence of proficiency in English (including speaking, listening, reading and writing) We will also accept a number of other English language qualifications. Please check our website for details: https://www.uea.ac.uk/apply/our-admissions-policy/english-language-equivalencies
https://www.uea.ac.uk/apply/our-admissions-policy/english-language-equivalencies
https://www.uea.ac.uk/apply/our-admissions-policy/english-language-equivalencies
Student Outcomes
The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
Tuition fees
England | £9250 | Year 1 |
Northern Ireland | £9250 | Year 1 |
Scotland | £9250 | Year 1 |
Wales | £9250 | Year 1 |
Channel Islands | £9250 | Year 1 |
International | £20600 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
Provider information
University of East Anglia UEA
Norwich Research Park
Norwich
NR4 7TJ