Course summary

Overview This is an interdisciplinary programme offered between the Business School and the Faculty of Arts and Creative Industries. The programme prepares graduates in the business-oriented fundamentals of Marketing and offers specific opportunities to apply this Marketing knowledge to the Fashion industry with a focus on promoting responsible consumption, in line with UN Sustainable Development Goal SDG12. Why study Fashion Marketing BA at Middlesex University? Students will learn and develop skills from both disciplinary perspectives. Highly employable graduates in a unique position to shape the future fashion industry Graduates can apply their interdisciplinary marketing perspectives to other lifestyle and cultural industries. The need to address socially responsible claims in marketing has never been more urgent. Course highlights Conscious approach to creating more responsible codes of practice for the future fashion industry This is a cross-faculty and interdisciplinary programme, taught across both School of Design and the School of Business in Middlesex University Collaborative projects with BA Fashion and BA Marketing programmes Students benefit from both marketing and fashion industry perspectives Opportunities for 6-week work placement and an optional year-long industry placement