Course summary

Why study Fashion Marketing BA at Middlesex University? Choosing this course means embracing the future of the fashion industry with a commitment to sustainability and social inclusivity. This interdisciplinary course merges business fundamentals from Middlesex Business School with the creativity of the Faculty of Arts and Creative Industries. Urgently addressing socially responsible marketing in fashion, you'll learn to integrate creativity and business for impactful, socially conscious fashion marketing. By joining Middlesex, you become part of a collaborative approach that empowers you to shape the future of the fashion industry and opens doors to diverse career opportunities in lifestyle and creative industries. What will you learn? Gain the expertise to consciously establish responsible codes of practice for the future fashion industry. Delivered through a cross-faculty and interdisciplinary approach, you'll learn from both the School of Design and the School of Business, participating in collaborative projects with BA Fashion and BA Marketing courses. The curriculum focuses on developing marketing concepts, research and critical thinking, collaborative working between creative industries and business practices, consultation and client delivery skills, market insight and analysis, and strategic engagement with new technology/social media. How do we support your career development? We provide a unique opportunity to undertake 6-week work placements and an optional year-long industry placement. This hands-on experience enhances your skills, giving you a competitive edge in the global fashion industry. The course also fosters collaborative working, enabling you to benefit from both marketing and fashion industry perspectives. With world-class fashion facilities, real-life experience through work placements, and strong industry connections, including collaborations with magazines and designers, our BA Fashion Marketing graduates enter the workforce as highly valued professionals with a global perspective. Introducing our new Learning Framework After working with our students to gather feedback on what they love most about our courses, we’re making some changes to how we structure and teach our programmes for the start of the 2024/25 academic year. You can find more information about how this course is affected by viewing the relevant course information sheet on our Learning Framework page: https://www.mdx.ac.uk/study/learning-framework/