Course summary

This course is currently subject to validation Develop your voice as a digital storyteller and strategist on our BA (Hons) Content Creation degree, combining creative production skills, critical thinking and skills in marketing and business to craft impactful content that connects with audiences across multiple platforms. BA (Hons) Content Creation - a three year degree that empowers you to craft bold, original and impactful digital content across a range of platforms, combining storytelling, strategy and creativity to shape the future of media. Our BA (Hons) Content Creation degree offers a rigorous and practice-led exploration of contemporary digital communication and storytelling. Rooted in our ethos of creative exploration, innovation and critical inquiry, this course will prepare you to develop content across a range of digital platforms and media environments. In an age defined by rapid technological and cultural change, the ability to communicate meaningfully through digital content has become essential in all industry sectors. This fast-paced, industry-oriented programme will equip you with the creative, technical, and analytical skills required to engage audiences and shape narratives through visual and interactive media. Using the latest technology and software tools, you will learn to create content across multiple media forms, including moving image, photography, audio, animation, and written communication. Informed by the principles of marketing, branding and business development, you will explore audience engagement, data-informed content planning and platform-specific production. Through experimentation and adaptive learning, you will explore how digital tools and technologies such as AI, immersive media, and interactive design can extend creative practice and reframe the relationship between maker and audience. Project-based learning is at the core of the course. Working on industry briefs and collaborative projects, often beyond the university campus in real-world environments and at live events, you will gain experience of commercial production workflows and client engagement. Access to the university’s extensive industry links will provide opportunities for work placements and internships, support the development of your transferrable skills and the cultivation of your own professional networks. Academic and contextual studies will underpin this practical work, allowing you to interrogate the political, social, and ethical dimensions of content creation. Developing a critically informed understanding of the industry and the evolving digital landscape, you will consider how media influences perception and behaviour, and how responsible, inclusive storytelling can foster positive change. This course will prepare you to join the next generation of digital creativity. Throughout your 3 years of structured learning you will work towards the development of a portfolio of work, enabling you to articulate your creative identity and demonstrate your readiness for employment or postgraduate study. Graduates from this course emerge as adaptable and critically engaged practitioners prepared for a wide range of creative and strategic roles, including content creator, social media manager, digital producer, brand strategist, videographer, and freelance creative. You will graduate with the confidence, versatility, and insight required to contribute meaningfully to the evolving global landscape of digital media and creative communication.