Modules

Year 1 Core modules Business Economics Creative Problem Solving and Tech Confidence Marketing Principles Management Accounting for Marketers Understanding Markets and Consumers The Professional Marketing Practitioner Year 2 Core modules Services Marketing Marketing Research and Insight Marketing Analytics Law for Marketing Digital Customer Experience Marketing Ethics and Responsibility Optional Placement Year Final year Core modules Marketing Planning and Strategy Marketing Management and Leadership Options* Digital Optimisation Innovation in Marketing Small Business and Entrepreneurship Sustainable Supply Chain Management (SSCM) Customer Relationship Management and Services Marketing Consumer Psychology Marketing Across Cultures Responsible Enterprise International Law and Socio-economic Development Big Data and Business Intelligence Destination Marketing Retail Marketing and Distribution Futurism for Marketers Public Relations: Principles and Practice Researching Contemporary Issues in Marketing Placement Project In your first year, you’ll build a strong foundation in marketing through modules such as Marketing Principles, Business Economics and Understanding Markets and Consumers. You will also start to develop your personal brand, teamwork and leadership skills, and gain confidence working with marketing technologies and analytics tools. You’ll apply what you learn through live projects with local organisations, helping you put theory into practice from day one. In your second year, modules such as Marketing Research and Insight, Marketing Analytics and Digital Customer Experience will deepen your understanding of strategy and the consumer mindset in a digital world. You’ll also build the analytical skills needed to succeed in a fast-moving, tech-driven industry. In your final year, you’ll apply everything you’ve learned by working on a complete strategic marketing plan, considering operational, tactical and strategic approaches to marketing. You’ll combine this with your choice of option modules which allow you to tailor your learning to your interests and career goals, with modules such as Consumer Psychology, Innovation in Marketing, Big Data and Business Intelligence and Futurism for Marketers. *Option modules are indicative and may change, depending on timetabling and staff availability.