Course summary

You will delve into multiple contemporary topics within marketing. Do you aspire to work in digital marketing? Or maybe you are passionate about using business analytics to make marketing decisions. Fuel your ambition as you study marketing methods including brand management, public relations and the use of social media in advertising. Progress your career as a marketing professional through developing your contemporary analytical skills. As an evidence-based decision maker, you will learn to analyse a range of marketing models when developing a marketing communications and branding strategy. We will teach you how to place the needs of the consumer at the heart of everything you do. From considering international consumers to the ethics of marketing, you will become an effective, responsible practitioner. What you'll study Throughout the course, you will develop the knowledge, skills and behaviours needed to succeed as a marketing professional. You’ll engage in modules that explore how international environment organisations operate as well as learning how to develop brands and organisations that customers value. You’ll also be given the opportunity to develop key analytical skills that will nurture your ability to become an evidence-based decision maker. By the end of the course, you’ll have developed the knowledge and skills needed to be an effective and responsible practitioner, capable of driving sustainable, positive change in a marketing environment.