Course summary

What gives leading products or services a competitive edge? Well-prepared creative strategies help brands take off and find success. You’ll learn the whole spectrum of marketing on this course accredited by the Chartered Institute of Marketing. Our marketing degree covers the entire process from initial product design through to launch and promotion. An exciting mix of creativity, theory, analysis and planning, this course offers unique insights into this integral part of business. Interested in why some products take off while others flop? Curious how brands manage their image in the digital age? You’ll deepen your understanding and hone your marketing skills before applying them in practice across a range of industries. We’ll teach you how to make product offerings irresistible to customers and what goes into producing effective promotional campaigns. Consumers are under the spotlight too as we dig into what drives their behaviour and purchase decisions. Release your inner entrepreneur and find out what goes into running a business on our optional Graduate Enterprise module. You’ll set up a company with your peers, taking on the challenge of marketing and promotion. By completing this course, if you’d like to further your studies with the Chartered Institute of Marketing, you’ll have less assessments after earning exemption with us.