Course summary

Curious about how data is shaping the future of business? Brunel's Digital Business Analytics BSc is your gateway to this fast-growing field. Our course blends business insight with cutting-edge digital technology, giving you the know-how to harness data, AI, and automation for smarter business decision-making. From your first year, you'll gain hands-on experience with software like Excel, Python, Power BI, and Generative AI platforms, while exploring how businesses transform through analytics, digital strategy, and emerging technologies such as cloud computing and artificial intelligence. This will enable you to thrive in the data-driven economy by building strong analytical and problem-solving capabilities. What makes this course unique is its fusion of business insight and digital innovation that's been designed in collaboration with industry experts and aligned with real-world practice. You'll learn in our state-of-the-art digital and AI labs, work on live case projects, and benefit from our strong industry links in London - a global hub for tech, finance, and consultancy. With opportunities for placements, study abroad, guest lectures, and networking events, you'll graduate ready for dynamic roles such as business analyst, data consultant, or digital transformation specialist - professionals who bridge the gap between technology and strategy to drive business success in the era of AI and big data.