Course summary
Our MSc Digital Marketing is designed for anyone with a background or interest in the ever-evolving and complex world of digital marketing. This programme explores the many areas of marketing in the digital age, from email, mobile and content marketing, to research, analysis and strategy. This programme explores the many areas of marketing in the digital age, from email campaign analysis, content marketing, to research, analysis and strategy. You'll gain an understanding of how to:
- Enhance Consumer Experience across diverse digital touchpoints
- Decode Consumer Behaviour
- Master Search and Social Media Marketing (SSMM) techniques
- Make Data-Driven Marketing Decisions and Choices
- Develop content and implement Strategic Marketing Campaigns that deliver measurable impact.
Assessment method
Assessments may vary for each module, but you can expect to undertake a combination of group presentations and projects, individual written assignments, digital marketing campaigns, video production, podcasting, simulation exercises, web design, portfolios, case studies and more.
How to apply
International applicants
Join over 20,000 students currently studying on our campuses. We have students from over 130 different countries who call Salford home. Find out more at www.salford.ac.uk/international.
Entry requirements
A minimum 2:2 honours degree or equivalent. A wide range of professional qualifications are also accepted, either in partial or complete fulfilment of entry requirements.
Fees and funding
Tuition fees
No fee information has been provided for this course
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
No additional fees or cost information has been supplied for this course, please contact the provider directly.
Provider information
University of Salford
The Crescent
Salford
M5 4WT