Course summary

This course blends scientific theory with modern marketing practices, giving you the skills to work as a future brand strategist, manager or market researcher. Developed by a team of chartered marketers and psychologists, it not only embraces traditional psychological theories but also touches upon new disciplines including digital anthropology, behavioural economics and neuromarketing – helping you to stand out from the crowd. You’ll explore a range of consumer cultures, learn how to use psychological techniques to identify changes in behaviour and implement new marketing strategies that reflect the fluctuating industry as well as consumers wants and needs – taking into account how cultural differences can affect branding, marketing and consumer behaviour. With access to a scientific laboratory on campus, you’ll be able to work on projects and experiments with classmates – testing theories, analysing data and creating innovative marketing solutions while perfecting your research skills and critical thinking. In your final term you’ll have undertake a marketing placement, solving real problems in a professional organisation. This will be followed by a traditional dissertation. Graduate job-ready Graduate with the ability to psychologically analyse situations and respond with creative marketing solutions – communicating effectively in complex, fast-moving environments. Your skills will suit a wide range of roles including branding, marketing, strategic analysis and developing business start-ups. Our students have secured placements at companies as diverse as Bulgari and a firm investigating AI. This course is also accredited by the Chartered Management Institute (CMI) and, upon completion, you’ll receive a Level 7 Diploma in Strategic Management and Leadership Practice alongside your degree.