Modules

Principles of Marketing   An introduction to the aspects of marketing processes and discover how they apply in real life marketing situations. Examine current issues in marketing management and design such as how the service industry businesses has needed to adapt to a rapidly changing digital environment.   Marketing Research   Get to grips with key concepts and techniques in marketing research. Develop skills to commission, manage, interpret and use marketing information. This module covers both quantitative and qualitative research methods, as well as how to run and manage research projects.  Marketing Communications   You will explore traditional and contemporary perspectives on integrated marketing communications, with a focus on how persuasive communications might influence the judgements, attitudes and behaviour of audiences. You will take look at a range of communication tools, such as Advertising, Direct Marketing, Personal Selling, PR and publicity. This module will involve a significant amount of practical work.    Writing and Design for Digital   An insight into the best practices when writing and designing for digital, such as websites, e-newsletters, social media or news articles. Develop your content creation skills for the web, with understanding of how content is consumed by the target audience, as well as the technical aspect of writing and designing for search engines.

Qualified teacher status (QTS)

To work as a teacher at a state school in England or Wales, you will need to achieve qualified teacher status (QTS). This is offered on this course for the following level:

• Course does not award QTS