Course summary

• Our MSc Marketing and Business Analytics course dives deeper into the analytical side of marketing while providing you with a strong foundation of core marketing skills.

• Set yourself apart from other graduates with essential skills at the intersection of marketing, programming, and analytics, coveted by employers for making data-driven marketing decisions.

• Gain expertise in marketing and analytics through modules in marketing strategy, digital marketing planning, applied digital analytics, programming for business analytics and hands-on projects with real businesses. Explore Statistics, AI, Data-based technologies and Consumer behaviour.

• Learn through real-world applications, leveraging industry partnerships and digital analytics tools to tackle contemporary marketing challenges head-on, preparing you for diverse career paths in marketing analytics and beyond.

• Learn from expert academics and industry guest speakers while joining a diverse, international student community and active business societies.

• Choose your pathway with a business project or marketing project option to align your degree with your career goals.

• There is strong employer demand for Exeter graduates and graduates of this course might expect to go into roles such as Marketing Analyst, Customer Insights Specialist, or Digital Marketing Analyst.

• High achieving students have the opportunity to apply for the Quantitative Techniques for Economics and Management (QTEM) programme which includes an internship and semester abroad.