Course summary

The MSc Digital Marketing with Data Analytics offers a comprehensive blend of marketing and analytical skills, preparing students for the dynamic and evolving field of digital marketing. This programme integrates theoretical knowledge with practical applications, ensuring graduates are well-equipped for the digital marketing landscape. You will learn how data can help inform decisions in a digital business environment while being mindful of social responsibility, sustainability and business ethics. The MSc in Digital Marketing with Data focuses on the strategic use of digital marketing tools and data analytics. It covers essential topics like SEO, PPC, social media marketing, and email marketing, as well as data analytics and machine learning, offering a well-rounded understanding of the digital marketing sector. This master’s programme will teach you how to use digital marketing and data analytics to achieve marketing goals. You will learn how to use digital channels to reach and engage customers, how to collect and analyse data to extract insights, and how to use those insights to improve marketing campaigns. Successful candidates will graduate from this Digital Marketing and Data Analytics programme ready to enter a variety of roles in digital marketing, such as a digital marketing manager, SEO specialist, social media marketer, email marketer, data analyst or a marketing consultant. You will also gain two degrees, one from the UK and one from the US, creating more opportunities on graduation. This programme is offered with two options, either: If your first language isn’t English, you can take Advanced English for Business Studies, which is designed to enhance language abilities and improve communication skills in academic contexts Or If your first language is English, you can take Business Communications Skills, exploring the role of business communication in running modern business and developing professional business communication skills Students can gain accreditation by The Chartered Institute of Marketing (CIM) for some of the content on this programme. CIM is the leading professional body for marketers worldwide. Find more details here. Why study MSc Digital Marketing with Data Analytics? Gain the knowledge and skills to plan strategically and implement digital marketing campaigns. Master a range of data analysis techniques and their application to real life digital marketing decisions. Develop the marketing skills needed to operate different channels and strategies used in digital marketing, such as search engine optimisation (SEO). Gain an ability to apply the techniques and tools utilised within marketing for financial analysis and control. Gain the knowledge and skills to enter a range of roles in digital marketing including strategic marketing, data analysis for marketing, consumer engagement, marketing communication, and international marketing.